Maria Chiara Marinucci Email & Phone Number

Bergamo, IT

Bologna

• Main content specialist involved in Richemont Maisons' migration to Websphere platform: www.cartier.com/en-gb new website setup (Oct 2020)
• UX writing and amendment of user interface contents for YNAP powered by Online Flagship stores, according to the Brand’s main guidelines and tone of voice
• CMS content editing: CoreMedia - Wordpress
• Training and guides production on CMS authoring for business users
• Localization content management to provide and maintain worldwide versions of the store, up to 9 different languages
• Coordinator for customer care, legal, omnichannel and other teams requests to ensure contents compliance with regional laws and markets specific features and policies

• Encouraging the team's use of AGILE approach and having effective and efficient AGILE ceremonies
• Collaboration with team's Head Of to make visible team challenges and work on it
• Supporting the technical team to be connected to customer values and business goals
• Creating a safe and trust-based work environment to promote the continuous improvement of individuals and teams

• New powered by YNAP Online stores release content management: Stone Island (2016) -Alberta Ferretti & Philosophy (2017) - Missoni (2018)
• UX contents day by day management for Zegna, Lanvin, Moschino, Alberta Ferretti, Missoni
• Localization and new markets opening content management
• Coordinator for the creation of accessible contents according to the WCAG 2.1 guidelines for users with disabilities

• Accounting: quotations, briefing and customer relations, presentation of concepts and strategies
• Copywriting: visual-design concepts creation, content strategy definition for integrated campaigns
• Digital: websites contents architecture and sitemap definition, website content and social media management

• Copywriting, above and below the line, for customers operating in several markets as medical, educational, sport, hospitality and tourism, web&IT, engineering, manufacturing services
• Definition of the Brand image and tone of voice, in order to have coherent messages, declined into several communication channels and touch points

• New products launch communication management: (Evolux.eco new energy-saving elevator in October 2010)
• External communication: content and media production to support the commercial team, managing external suppliers, especially agencies and the press.
• Internal communication: periodic newsletters, editorial structure, content creation and layout of the company house organ, suppliers management, delivery of guidelines and the United States HQ most important.
• Press: press releases writing and publishing for the main national generalist and field magazines
• Digital: websites day by day content management, new Otis Partners websites projects (design, UX and content coordination)

• Event guests management on behalf of major pharmaceutical companies such as Alfa Wasserman, Schering-Plough, Johnson & Johnson
• National and international medical conferences organizational support: monitoring investments, catering management, logistics, hotel, hostess, guided tours, print materials, communication and location management

Advanced Team Coaching Course

Performance And Social Media Marketing

Master'S Degree, Business/Corporate Communications

Master, Marketing Management

English- Upper Intermediate A Certification