Chiara Merigo Email & Phone Number

Mazzo Di Rho (Mi)

Tekmar is a field marketing agency that has been operating in the Italian market for more than 30 years, providing a number of services such as in-store demonstration with hostess, visual merchandising, rack jobbing and outsourced field sales force.I am the strategic client director of the most important customers (Unilever, Mondelez, Findus and Samsung) and the leader of the field sales department (e.g. Field Sales Force for Unilever, Haleon, Findus, La Molisana, Nostromo, Royal Canin...)… Show more Tekmar is a field marketing agency that has been operating in the Italian market for more than 30 years, providing a number of services such as in-store demonstration with hostess, visual merchandising, rack jobbing and outsourced field sales force.I am the strategic client director of the most important customers (Unilever, Mondelez, Findus and Samsung) and the leader of the field sales department (e.g. Field Sales Force for Unilever, Haleon, Findus, La Molisana, Nostromo, Royal Canin...) reporting to the owner. Show less

Milano, Italia

I develop and manage new projects with institutional partners at CREMIT (Centro di Ricerca all'Educazione ai Media e alla Tecnologia). I am Member of the Staff with the founder and responsible of the back-office (organization, finance and people management)

Milan Area, Italy

Reporting to the ICEG (Italy, Central Europe and Greece) Marketing Director and managing a team of 10, I was in charge of Marketing and Corporate Communication operations and key initiatives for increasing brand awareness, brand reputation and employer branding, such as networking, special projects, events and Partnerships.I managed the partnership with Expo2015 (on the marketing and communication side), by acting as a point of reference for Expo2015 concerning operations management and… Show more Reporting to the ICEG (Italy, Central Europe and Greece) Marketing Director and managing a team of 10, I was in charge of Marketing and Corporate Communication operations and key initiatives for increasing brand awareness, brand reputation and employer branding, such as networking, special projects, events and Partnerships.I managed the partnership with Expo2015 (on the marketing and communication side), by acting as a point of reference for Expo2015 concerning operations management and strategic planning of activities at the exhibition site, with 4 main targets: customers, influencers, candidates and employees. Also handled concept development and content; implementation and operational management of the Accenture Lounge at the Expo site, with planning of all events; management of communication aimed at internal and external stakeholders; relationship management with other partner companies (Fiat, Telecom, Enel, Eni, Came, Cisco, Manpower, Eutelsat, Intesa San Paolo, Finmeccanica, Coop, Ferrovie dello Stato, Fiera Milano, San Pellegrino, Illy, Xerox) Show less

Milan Area, Italy

Reported to the Public Affairs and Marketing Director and managed a team of 3. I was responsible for Partnership management for interdivisional projects: B2B, B2C solutions and content. Promoted and managed all EXPO2015 sponsorships as the head of an internal, multifunctional team and became the point of reference for Expo2015.Pre-Expo, actively collaborated with the B2B Dept. on the development of activities for creating business opportunities with Participating Countries and other… Show more Reported to the Public Affairs and Marketing Director and managed a team of 3. I was responsible for Partnership management for interdivisional projects: B2B, B2C solutions and content. Promoted and managed all EXPO2015 sponsorships as the head of an internal, multifunctional team and became the point of reference for Expo2015.Pre-Expo, actively collaborated with the B2B Dept. on the development of activities for creating business opportunities with Participating Countries and other Partners (target definition, creation of contacts, planning and holding of ad hoc events).As part of the development and management of Partnerships, I also handled Social Responsibility for the Company. In accomplishing this, I was responsible for a 4 million euro budget and for developing 4 major projects, for which I gained local and international recognition Show less

Milano

Reporting to the Marketing Director and managing a team of 20+, was in charge of Trade Marketing and of developing the relative start-up in response to the company's decision to merge 4 divisions into one corporate entity, whose organisational structure I determined. In doing so, I identified new cross-positions (Corporate Sales Field Force Manager, Corporate Retail Manager and Corporate POS Manager) and retained divisional managers. Managed all Trade operations, the Retail Sales Force (a… Show more Reporting to the Marketing Director and managing a team of 20+, was in charge of Trade Marketing and of developing the relative start-up in response to the company's decision to merge 4 divisions into one corporate entity, whose organisational structure I determined. In doing so, I identified new cross-positions (Corporate Sales Field Force Manager, Corporate Retail Manager and Corporate POS Manager) and retained divisional managers. Managed all Trade operations, the Retail Sales Force (a staff of 105 that included merchandisers supervisors and trainers) and more than 100,000 promoter days. Budget: around 50 million Euros, as agreed upon with the sales manager of each division. Show less

Milan Area, Italy

Reporting to the EMEA BU Director, I managed Trade Marketing, as well as the Customer Service Department for Italy and EMEA markets with a team of 20+ up until the start-up phase of the department. Active interface between sales and the various business departments (marketing, logistics, production, planning, purchasing, IT). I was in charge of managing promotional campaigns, new store openings, customer development, after-sales activities, fairs, events and special initiatives, and provided… Show more Reporting to the EMEA BU Director, I managed Trade Marketing, as well as the Customer Service Department for Italy and EMEA markets with a team of 20+ up until the start-up phase of the department. Active interface between sales and the various business departments (marketing, logistics, production, planning, purchasing, IT). I was in charge of managing promotional campaigns, new store openings, customer development, after-sales activities, fairs, events and special initiatives, and provided personal support to Area Managers and agents.In this position, candidate coordinated the 3 brands of the group (Poltrona Frau, Cassina and Cappellini). Also developed new sales channels (www.declub.it) and new programs devoted to influencers and architects, for which significant compensation in the form of commissions was earned. Show less

Reporting to the Trade Marketing Director, I was in charge of a team of 5 with the mission of cross-promoting the Nivea and Labello brands in all distribution channels (perfumeries and drugstores included). Directly managed a special project for increasing turnover of Nivea Sun, which increased by 23%. The company became a market leader, thanks to the management of an external sales force devoted increasing distribution and developing of ad hoc in-store materials and scheduling of a… Show more Reporting to the Trade Marketing Director, I was in charge of a team of 5 with the mission of cross-promoting the Nivea and Labello brands in all distribution channels (perfumeries and drugstores included). Directly managed a special project for increasing turnover of Nivea Sun, which increased by 23%. The company became a market leader, thanks to the management of an external sales force devoted increasing distribution and developing of ad hoc in-store materials and scheduling of a tailor-made communication campaign. Show less

6 years as Key Account Manager of GDO and wholesale customers, perfumeries and drugstores, with management of turnover, distribution, annual agreements and promotional planning. I was directly in charge of sales reps and customer service, and developed new promotional approaches and new channels to achieve a 25% increase in sales. 2 years as Category Manager managing turnover, distribution, promotional and assortment plans, listing fees and merchandising development.

I was in charge of customer satisfaction research, In-Store behaviour, and sales analysis for clients such as Nestlè, Danone, Kraft, Kellogg’s, L’Oreal etc.