Chiara Pochtler Email & Phone Number

Barcelona, Ct, Es

Munich, Bavaria, Germany

- Established multi-channel campaigns as company-wide key marketing approach based on successful pilot (+180% sales uplift) for Westwing Studio (i.e. the company’s interior design service)- Accelerated social media activities by 200% for Westwing Studio convincing leadership to raise content production budget. - Increased Westwing Studio sales by 10% introducing a new targeted e-mail initiative based on analysis of user journey.

Greater Munich Metropolitan Area

- Landed a 77% brand awareness amongst Westwing customers for Westwing Studio DACH (formerly Westwing Interior Design Service) in one year through rebranding project.- Developed top 3 keywords as KPIs for the 2022 Marketing strategy applying Google Analytics and SEO analytics via Sistrix.- Mentored 1 business development manager in scaling of marketing for Westwing Studio in France and Netherlands.- Drove decision to build a 3-person Marketing team for Westwing Studio managing SteerCo reporting to CEO.

- Executed international social media campaigns increasing web shop traffic from UK and US by 200%.- Automated email campaigns to increase sales by 5%.

Madrid

• Organized and moderated online event about “family offices” hosting 60 international members.• Achieved +20% member growth pitching Family Business Club at University Club fair.• Elected successor president and vice president.

Vienna

- Presented 2 new Chinese competitors at global board meeting based on thorough market and product research. - Developed USP (i.e. 1,5x higher whipped cream yield) for HoReCa sales pitch deck leading competitor product tests.- Increased average unit selling price by 15% through value adding product customization. - Closed sales order of 1,000 units convincing board to take on product customization for key account.

Vienna

- Successfully created and developed Instagram account @isiculinary; acquired 3000 followers with ongoing content creation, social media analysis and community management.- Established long-term relationship with 1 mixologist for workshops and enhanced trade marketing.- Built and optimized front-end of company website with CMS increasing website performance by 10%.- Developed fact-based selling arguments based on whipped cream yield tests with competitors’ products; identified result of 1,5x higher yield for company products included in sales strategy.- Conducted market research on competitors’ pressurized soda bottles boosting product relaunch.- Adopted SAP analytics, key account check and reporting to support KAM in international business strategy.account managers in international business strategy.

Master In Digital Marketing

Master In Management, Business Administration And Management, General

Education record

Thesis in Service and Digital Marketing with Honors