Chiara Sacchi Email & Phone Number

Milan, IT

Milano

Digital Performances and Enrollments Director (Lead generation and CRM) @GalileoGlobalEducationResponsible for the Schools of Galileo Global Education Italy (Istituto Marangoni, Naba, Domus Academy) of all lead generation and lead conversion activities to increase sales recruiting students from all over the world, with main focus on digital channels, CRM.

Milan Area, Italy

• Group Head of Lead Generation and CRM (sales) @ Istituto Marangoni Responsible for:
• Lead Generation (SEO, SEM, Social media campaigns, Re-targeting, GSP, Native Advertising, Partnerships, Affiliation, DEM, RTB, ADV, videoseeding) and Web Analytics (web analytics, A/B testing, trigger processes.
• CRM to convert leads into Students (Salesforce design and implementation, marketing automation, contact plans, outbound calls campaign mgmt., school’s customer support and promotion setup and optimization)
• New interaction channel development and launch: skype orientations, live chat with external contact center, whatsapp, inbound call center, call me back, internal contact center, outbound phone campaigns and contact plans
• Digital transformation / innovation: process digitalization design, implementation and maintenance (launch and evolution of: ecommerce, online admission platform, selection process/tests/interview booking automation.
• DWH implementation based on the prospects journey and development of the Business Intelligence platform

Milan Area, Italy

• Responsible for the Digital Games BU of:
• Customers Acquisition (SEO, SEM, Affiliation, Retargeting, Group Deals, Partnerships, RTB, DEM, ADV, Retail)
• Traffic Analysis and Convertion (web analytics and conversion optimization processes)
• CRM (loyalty, retention, up-selling, cross-selling, customer experience optimization)
• Social Media (Facebook strategy and development for all the Sisal Products Fan Pages; ongoing project/content/community management activities on Fan Pages)- CRM

Milano

• Definition and implementation of marketing and communication strategy for the European videogames web portal and related videogameso International coordination of marketing activities (marketing plan, pricing, special.
• Project management for the implementation, launch, maintenance and update of the web portal (registration, account area, payments, …) and of individual game mini web sites

Milano

Strategist and Project manager on one-to-one marketing projects (CRM and interactive)-Wind – CRM strategic analysis (focused on churn prediction modeling) -Aeroporti di Roma - Consumer loyalty stratrgy proposal-Kellogg's - Coco Pops web site strategy, processes and PM-Elica –AS IS analysis and trade loyalty strategy-Alcantara –AS IS analysis and web.

Customer Reationship Management (CRM), loyalty ed Ebusiness Expert within “Customer and Product Marketing & Communication Strategy” division•ENELGAS - web portal strategy and launch•INAIL - contact center strategy •DELOITTE CONSULTING - Intranet Portal content management and Project Manager•PIRELLI – Intranet Portal PMO•ENEL DISTRIBUZIONE - Intranet Portal.

Web project manager at the “Vita Non Profit” Portal focusing on web offer strategy, web usability, contents, marketing and services definition and predisposal; in charge of 3 portal areas; in charge of outside fundraising web site in collaboration with Between.

loyalty projects consultant

Economic, Marketing

High School Diploma, A School Year Abroad Program

A school year abroad program (moving to USA for 1 year of high school living in a local host family)