Chiara Sacchi Email & Phone Number

Milan, It

Milano

Digital Performances and Enrollments Director (Lead generation and CRM) @GalileoGlobalEducationResponsible for the Schools of Galileo Global Education Italy (Istituto Marangoni, Naba, Domus Academy) of all lead generation and lead conversion activities to increase sales recruiting students from all over the world, with main focus on digital channels, CRM activities and Sales Digital Innovation. Main projects:- country leader for the new global Salesforce design, implementation and deploy- project leader for the new multicompany application online platform design, implementation and deploy

Milan Area, Italy

Group Head of Lead Generation and CRM (sales) @ Istituto Marangoni Responsible for:• Lead Generation (SEO, SEM, Social media campaigns, Re-targeting, GSP, Native Advertising, Partnerships, Affiliation, DEM, RTB, ADV, videoseeding) and Web Analytics (web analytics, A/B testing, trigger processes optimization)• CRM to convert leads into Students (Salesforce design and implementation, marketing automation, contact plans, outbound calls campaign mgmt., school’s customer support and promotion setup and optimization)• New interaction channel development and launch: skype orientations, live chat with external contact center, whatsapp, inbound call center, call me back, internal contact center, outbound phone campaigns and contact plans• Digital transformation / innovation: process digitalization design, implementation and maintenance (launch and evolution of: ecommerce, online admission platform, selection process/tests/interview booking automation and sales and marketing automation)• DWH implementation based on the prospects journey and development of the Business Intelligence platform • Content management and web graphic development for main site, landing pages and microsite; full review of the websites (frontend and backend) with new appointment booking platform• Online Communication and Social media (strategy and implementation)

Milan Area, Italy

Responsible for the Digital Games BU of:• Customers Acquisition (SEO, SEM, Affiliation, Retargeting, Group Deals, Partnerships, RTB, DEM, ADV, Retail)• Traffic Analysis and Convertion (web analytics and conversion optimization processes)• CRM (loyalty, retention, up-selling, cross-selling, customer experience optimization)• Social Media (Facebook strategy and development for all the Sisal Products Fan Pages; ongoing project/content/community management activities on Fan Pages)- CRM

Milano

• Definition and implementation of marketing and communication strategy for the European videogames web portal and related videogameso International coordination of marketing activities (marketing plan, pricing, special sales, ...) and communication (campaigns, SEM, affiliations, DEMs, PR, SEO, web contest, ...)o Analysis and evaluation of results in terms of acquisition, active players, payers, ARPUo Definition of strategy and activities related to loyalty, upselling/crosselling and retention through available data analysis o Product management and project management with the Asian development teams for the games updates offers definition (timelines negotiation and settings, pricing, new contents proposal, special sales, ...) o Responsible of marketing management of Germany (primary country target) and management of the local partnership o Management of partnership activities with foreign videogames websites• Project management for the implementation, launch, maintenance and update of the web portal (registration, account area, payments, …) and of individual game mini web sites

Milano

Strategist and Project manager on one-to-one marketing projects (CRM and interactive)-Wind – CRM strategic analysis (focused on churn prediction modeling) -Aeroporti di Roma - Consumer loyalty stratrgy proposal-Kellogg's - Coco Pops web site strategy, processes and PM-Elica –AS IS analysis and trade loyalty strategy-Alcantara –AS IS analysis and web strategy and process design for the new B2C website -Publitalia – strategy and project management on innovative communication opportunities and POP marketing for Finance Industry -IMETEC – web strategy and process design for institutional website-Astra Zeneca – web benchmark-Goodyear – web strategy and process design on new web portal proposal-Bankpass (ABI) – web strategy and process design (new B2C services site) proposal -Kellogg’s – CRM and loyalty strategy project proposal-Poste Italiane – Direct Marketing proposal-Setramar - web strategy and processes proposal

Customer Reationship Management (CRM), loyalty ed Ebusiness Expert within “Customer and Product Marketing & Communication Strategy” division•ENELGAS - web portal strategy and launch•INAIL - contact center strategy •DELOITTE CONSULTING - Intranet Portal content management and Project Manager•PIRELLI – Intranet Portal PMO•ENEL DISTRIBUZIONE - Intranet Portal PMO•VODAFONE OMNITEL – Internal online training and communication predisposal and execution •VODAFONE OMNITEL – Web Applications Demand Account Management •REGIONE TOSCANA - E-Government Portal offer predisposal•MINISTERO DELLA DIFESA - Intranet Portal offer predisposal•HONYVEM – CRM strategic analysis and CRM ValueMap predisposal•ENEL DISTRIBUZIONE - Contact Center PMO•GUCCI - CRM offer predisposal•SERVIZI INTERBANCARI - CRM offer predisposal•AEM - Call Center offer predisposal•INTESA RISCOSSIONE TRIBUTI - CRM offer predisposal •ITALGAS - Change Management and Business IT Strategy

Web project manager at the “Vita Non Profit” Portal focusing on web offer strategy, web usability, contents, marketing and services definition and predisposal; in charge of 3 portal areas; in charge of outside fundraising web site in collaboration with Between.

loyalty projects consultant

Economic, Marketing

High School Diploma, A School Year Abroad Program

A school year abroad program (moving to USA for 1 year of high school living in a local host family)