Chiara Sala Email & Phone Number

Vimercate, It

Vimercate, Lombardia, Italia

Vimercate, Lombardia, Italia

Vimercate, Lombardia, Italia

After 8 years, I get back to Esprinet as a Senior Brand Manager for ASUS.As a Senior Brand Manager I coordinate marketing strategy and marketing plan for Esprinet website, with an “in hand” budget to manage.I am also responsible for brand turnover and margin, as well as brand overall profitability.I define pricing, positioning, targeting through data analysis and reporting.Internal reporting system is, together with my intuition and market feeling, really important to complete my daily tasks.

Cantú-Como-Italy

Working in cross functional teams with other Product Managers in different countries to define common suppliers, ranges and pricing system for the whole group.Managing different personalities and cultures has been really intense and meaningful to me. Main abilities:- Analytical and managerial abilities- Relate to different countries and cultures to define ranges- Ability to show results in a easy and immediate way to Top Management and owners

Cantú-Como-Italy

As Trading Company coordinator, I managed from Italy a team of 6 people located in China for almost 2 years.After a couple of years and the arrival of a China Based Trading Director I asked the CEO and Group Marketing Director to get back to Product Marketing since Chinese people were able to run by themselves under Trading Director’s leadership.Main tasks:- Manage and coordinate people- Define procedures and tools to be used to exchange information- Define processes and tools in a way that was easy-to-use also for top management

Cantú-Como-Italy

Managing directly different Households product line Ups.Main KPIs as stock level, price level, margin and turnover were under my responsibility.I directly reported to company owner and to the Group Marketing director.Key factor were coordination of purchase Office and sales material, in order to have people ready for new product lunch.Daily contact with communication agency for BTL material and, then, to create website and online store for households ranges.Main tasks:- Product range KPIs analysis- Coordination with sales team to organize purchases and sales training material - definition of ATL e BTL material- Website and online commerce implementation together with external communication and digital agency

Cantú-Como-Italy

For a small period, I also faced a sales experience as Group Export Manager, getting in touch with international customers from the small trader till big names such as The Home Depot.Here analytical skills as well as personal relationship management and attitude are needed skills.Managing different cultures and companies requires an open mindset and a strong and fast ability to react to request and changes.I also learned to manage project for customer’s private label. Main tasks:- Supporting group export manager in analysis- Daily customer relationship management and commercial conditions negotiation- Customer KPI analysis- Private label ranges management

Cantú- Como-Italy

Managing the products ranges assigned cooperating with all company functions and offices. Direct top management reporting and strong attitude towards numbers and relationship management.I also work on a new product range launch that gained the Red Dot Award for design in Household tools in 2012.I get the chance to go deeply into production flow with the aim of profit maximization.Main tasks:-Product range KPIs analysis-Product performance evaluation and check-Collaboration with external graphic agencies for BTL material, according to budget assigned-Coordination with sales team to provide customer specific ranges-Coordination with purchasing office to define stock level and supplier management -Coordination with SMM to provide information through social media based on corporate brand guidelines

Vimercate, Lombardia, Italia

As Junior Brand Manager for the Italian IT distribution leader, I started immediately to have full responsibilities of more than one brand.They were all small/medium size brands for which I get control over turnover, margin and supplier relationship.Negotiation of contractual issues was one of the skills I acquired first, together with analytical ones.I learned senso of responsibility, loyalty and reading in between numbers. I had great mentor in the company that helped me getting better in transforming negative situation in positive ones.

My very first experience while closing my Marketing Management Master degree.Multinational and competitive environment, I have been able to increase analytical skills and get deeply into CRM management.This experience, thanks to my stage mentor, has been worthy and started the bases for the professional I am now.

Bachelor, Marketing Management

A full immersion in marketing management, starting from strategic thinking till consumer behavior management and CRM principles and methods.

Google Adwords Management, Google Adwords

Activities and Societies: -Google AdWords -Search Display -Strategic Analysis of business and AdWords campaign-Market and target analysis.

Laurea Triennale, Degree In International Economics And Management

It shows how to manage a company from A to Z, developing your strategic, analytical and management thinking over all company aspects.