Chiara Zen Email & Phone Number

Singapore

Singapore, Singapore

Scope:Food & DrinksBeauty and Personal care

Singapore

• Achievements ✓ Actively contributed to the creation of an ad hoc proposition for China, incl. ideation, insight/ need understanding, criteria to boost coverage, resource assumptions, new hiring etc.✓ Identified key.
• Manage and coach 10 analysts spread across China, S.Korea, Japan, India, Thailand and Singapore
• Responsible for quality and timely delivery of APAC BPCH Insights
• Ensure all content met clients’ needs, is accurate and provides insights on relevant issues
• Collaborate with internal partners and stakeholders to meet department and company growth targets
• Ensure high quality of questionnaire design and data analysis

Singapore

𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁 & 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿✓ supporting & co-facilitating DT events𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗩𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿@𝗣𝗿𝗶𝗺𝗲 𝗧𝗶𝗺𝗲)✓ contributing to improve UX through new website launch and events/emailing campaigns

Basel Area, Switzerland

• Achievements ✓ Achieved record market share for Sanex brand by influencing brand & sales strategy ✓ Attained +2% brand penetration by supporting new product launches✓ Saved 80% cost, drove people centricity & agile.
• Responsible to provide consumer & market insights to drive business growth & brand health - scope: European regional lead for 1 category and 3 brands present across 6 sub-cat.
• Provide and execute full research plan to address business questions and challenges
• Support the mkt team in identifying the right questions & keeping customers/brand at the center
• Identify growth opportunities through new/clearer needs, targets &omni-channel communication
• Support mkt team to develop people-centric communication and omni-channel campaigns

Trained Design Thinker and Advocate.Design Thinking is not an ad hoc approach, it's a mindset.

Basel Area, Svizzera

• Achievements ✓ Contributed to successful launches, such as Palmolive Gourmet, Oils & Tahiti Original Paradise✓ Enabled & influenced key strategic equity decision by designing a full 2y plan and providing foundational.
• Responsible to provide consumer & market insights to drive business growth & brand health - scope: 2 brands present across 5 sub-categories for the European region.
• Provide and execute full research plan to address business questions and challenges
• Unlock incremental opportunities able to drive growth while building the Equity
• Contribute to delivering impactful brand experiences
• Drive people/customer-centricity across the organization

Rome Area, Italy

• Achievements ✓ Contributed to invert Experiential line decline & drive +25 % NS and up to +1.2% share in Y1✓ Drove +2.6% shower gel category growth by contributing to implement new portfolio strategy✓ Awarded for Best.
• Provide consumer & market insights to drive business growth & brand health - scope: 1 brand present across 4 sub-categories for the European region.
• Contribute to conceptualize, design and analyze research to generate actionable insights
• Make connections among multiple sources, leading to insights that enable business decisions
• Understand business goals & strategies while being aware of trends & competitive actions
• Build credibility through expertise, effective communication and personal presence

Veneto, Italy

• Achievements ✓ Attained +5.2% FY net sales by stronger negotiation & relationship building✓ Achieved + 4.8% FY margin improvement by optimizing product mix & promo activities✓ Grew sales by 15% for 3 mths by developing.
• Develop, sell, implement and evaluate business plans to meet or exceed financial goals
• Establish mutually productive working relationships with the customer (among the top 5 in Italy)
• Collaborate with Marketing, Finance, Logistics, Operations to develop strategies and plans
• Manage and improve distribution, promotions and shelving
• Coordinate & guide in-store account team (10 people)

Italy

• Achievements ✓ Reduced out of stock products up to 50% via accurate monitoring and relationship building✓ Successfully negotiated 2 category management projects across 2 stores✓ Drove brand visibility and sales by up.
• Improve UX and maximize sales in the outletsMonitor respective outlets weekly to maximize sales
• Reduce out of stock, negotiate favorable shelf placement and promo activity implementation
• Build a strong relationship with store managers
• Provide insights and data to Sales & Marketing Teams

Italy

Tasks✓ Supporting Oral care and Personal care Manager✓ Nielsen Data extractions, Price Trend Analysis, Folder and SOM Analysis

Treviso Area, Italy

Tasks✓ Support on Sales and Pricing Analysis for Sportwear brands

Post Graduate Diploma In Retail Marketing And Management

Specialized and focused path with constant interaction with companies, consultants and experts. Main topics: - Strategic Marketing e.

Master'S Degree, Marketing And Communication, Final Marks: 110/110 With Distinction

Planning, management and control of marketing and communication activities. Statistical Profile : - Examination of “Quantitative Methods.

Bachelor'S Degree, Marketing & Business Management, Final Mark: 105/110

Functioning of companies and main areas of management (organization, marketing, finance, accounting and budgeting, planning and control).

Scientific High School Diploma With Foreign Languages Specialization