Chiara Zenoni Email & Phone Number

Novi Di Modena, It

Assago, Lombardia, Italia

Assago, Lombardia, Italia

Lead marketing initiatives for the Local Online Directories & Marketplaces business unit, with a particular focus on PgCasa.it and PagineGialle Shop.PgCasa.it & PagineGialle Shop Marketing: Develop and execute comprehensive marketing strategies specifically tailored to PgCasa.it and PagineGialle Shop.Business Unit Growth: Lead marketing efforts for the Local Online Directories & Marketplaces business unit. This involves collaborating with cross-functional teams to develop a unified marketing vision, identify strategic opportunities, and contribute to the overall growth of the unit.Strategic Marketing: Develop and execute data-driven marketing plans tailored to specific platforms and audienceUser Acquisition & Growth Marketing: Design and implement effective strategies to attract new users and drive sustainable growthMarketing Analytics & ROI Measurement: analyze data, and measure ROI and KPI's of marketing & business initiatives.Collaboration: Partner effectively with product, sales, and tech teams to achieve marketing goals.

Milano, Lombardia, Italia

At PgCasa.it, Italy's leading platform connecting homeowners with trusted local service providers, I spearhead the business and marketing strategy, ensuring we continuously drive growth and merchant engagement.- Own the Business & Marketing Strategy: Conduct market research and analysis to identify user needs and industry trends. - Product Collaboration: Partner closely with product and tech teams to ensure new features align with market needs and enhance product development.- Data-Driven Optimization: Monitor key performance metrics, focusing on maximizing client conversion rates and minimizing churn through continuous improvement initiatives.

Parma, Emilia Romagna, Italia

Reggio Emilia, Italia

Led a competitor analysis to define a differentiated strategy for SICURO.IT, ensuring a competitive edge in the market.Defined the business model and developed a comprehensive marketing strategy to drive growth for SICURO.IT.Marketing & Lead Generation:Designed a high-impact promotional strategy and lead generation campaign to attract B2B and B2C customers to SICURO.IT.Developed buyer personas to target the specific needs and pain points of both B2B and B2C audiences.Client Management & Growth:Managed key national accounts, including Enel, Edison, and Leroy Merlin, fostering strong relationships and exceeding expectations.Cultivated innovative customer acquisition strategies to maximize SICURO.IT's growth potential.

Reggio Emilia

Led a team of up to 5, fostering collaboration and achieving team goals.Spearheaded national Key Account management, developing customized marketing projects to drive growth for strategic accounts. Formulated comprehensive marketing, commercial, and product strategies, aligning them with business objectives.Contributed to business model changes, providing valuable insights and recommendations.Championed product development by proposing innovative ideas and collaborating effectively with the tech team.

Reggio Nell'Emilia, Emilia Romagna, Italia

Reggio Emilia, Italia

Novi Di Modena, Emilia Romagna, Italia

Business development and digital transformation project aimed at enhancing small retailers' businesses.Launching a pro bono pilot project for small retailers in Novi di Modena.We win an award for best idea for city development

Carpi

Carpi (Mo)

Event specialist Intern (4 months)Managed social media presence (Facebook, Twitter) for the Cremona Torrone Festival, creating and curating engaging content.Contributed to website development and content creation, ensuring accurate and up-to-date information for festival attendees.Demonstrated strong leadership skills by overseeing the organization and coordination of over 100 event hostesses.

Bologna, Italia

Laurea Specialistica, Management E Comunicazione D' Impresa

Laurea Triennale, Marketing E Organizzazione D'Impresa