Yau Fai Chia Email & Phone Number

Phnom Penh, Kh

Phnom Penh, Cambodia

Phnom Penh, Cambodia

With knowledge and experience from both sides of the marketing spectrum - agency and brand, I decided to leave the comforts of a corporate job for work flexibility and the opportunity to continue working with numerous brands at the same time.

Phnom Penh, Cambodia

I took the opportunity to join the most innovative and leading bank in Cambodia to fully utilize my years of strategic planning and brand building experience. This role provides the opportunity to influence the direction of a brand from its core instead of an external agency or consultant.

Phnom Penh, Cambodia

To improve operation efficiency and lay the foundation of MSA Group's growth for the next 5 years, I was promoted to management level while still leading the Strategic Planning Department. I work directly with the Chairman and Group CEO to evaluate, design and implement minor and major processes to raise the standards of the company and improve profit margins. I also led the discussion on determining the vision and mission of the company and set milestone goals throughout the next 5… Show more To improve operation efficiency and lay the foundation of MSA Group's growth for the next 5 years, I was promoted to management level while still leading the Strategic Planning Department. I work directly with the Chairman and Group CEO to evaluate, design and implement minor and major processes to raise the standards of the company and improve profit margins. I also led the discussion on determining the vision and mission of the company and set milestone goals throughout the next 5 years.Key Highlights:- Developed a 5-year Group strategic plan with goals and detailed breakdown of implementations- Work directly with CEOs and Head of Marketing of top brands to recommend marketing plans and strategic implementations- Improved WIPs, implemented timesheets and established working processes for all departments- Directly supervising the quality of work of 4 departments and recommending best practices Show less

Phnom Penh, Cambodia

I accepted this role as it was a new challenge in a landscape that was totally foreign to me. My background in creative, strategy and digital proved to be useful as I helped MSA to expand their offerings into digital marketing solutions and strategic planning. My goal was to make my role redundant over time by training every department in strategic thinking and digital integration.Key Highlights:- Created and supervised marketing plans, brand directions and campaigns for over 30… Show more I accepted this role as it was a new challenge in a landscape that was totally foreign to me. My background in creative, strategy and digital proved to be useful as I helped MSA to expand their offerings into digital marketing solutions and strategic planning. My goal was to make my role redundant over time by training every department in strategic thinking and digital integration.Key Highlights:- Created and supervised marketing plans, brand directions and campaigns for over 30 brands- Implemented strategic training and digital marketing application for 4 different departments- Managed and guide key accounts in delivering yearly strategic plans and creative campaigns Show less

Kuala Lumpur, Malaysia

My role here allowed me to be involved in both strategic planning and creative ideation. I also got to dive deeper into the usage of data and performance marketing to improve the effectiveness and reach of creative campaigns on digital. This led to campaigns that won multiple awards at Agency of the Year 2018 (AOTY) and MARKIES 2018.Key Highlights:- Co-led the creative team in ideation and implementation for over 10 brands- Managed creative resources, shortlisted campaign… Show more My role here allowed me to be involved in both strategic planning and creative ideation. I also got to dive deeper into the usage of data and performance marketing to improve the effectiveness and reach of creative campaigns on digital. This led to campaigns that won multiple awards at Agency of the Year 2018 (AOTY) and MARKIES 2018.Key Highlights:- Co-led the creative team in ideation and implementation for over 10 brands- Managed creative resources, shortlisted campaign directions and supervised production- Produced campaigns for Qantas Singapore and Genki! Malaysia that won awards Show less

Kuala Lumpur, Malaysia

I took this freelance role at a small boutique agency as they allowed me to be flexible with my working hours. That gave me a good balance between work and planning for my business ideas. It was also a new area of specialization in activation ideas apart from integrated campaigns.Key Highlights:- Led the creative team of 6 in the ideation and execution of campaigns- Prepared the strategy and overall idea for multiple Anchor Sri Lanka campaigns- Presented campaign idea for a… Show more I took this freelance role at a small boutique agency as they allowed me to be flexible with my working hours. That gave me a good balance between work and planning for my business ideas. It was also a new area of specialization in activation ideas apart from integrated campaigns.Key Highlights:- Led the creative team of 6 in the ideation and execution of campaigns- Prepared the strategy and overall idea for multiple Anchor Sri Lanka campaigns- Presented campaign idea for a regional pitch through a phone call and won it Show less

Kuala Lumpur, Malaysia

After 5+ years in traditional network agencies, I decided to expand my capabilities further into digital. I was able to focus on campaigns that revolved around digital as the core rather than the usual scenario where digital was a supporting touchpoint in integrated campaigns. I had my mind set on being strong in both traditional and digital advertising in the coming years.Key Highlights:- Learned the processes and considerations when streamlining the user journey on digital-… Show more After 5+ years in traditional network agencies, I decided to expand my capabilities further into digital. I was able to focus on campaigns that revolved around digital as the core rather than the usual scenario where digital was a supporting touchpoint in integrated campaigns. I had my mind set on being strong in both traditional and digital advertising in the coming years.Key Highlights:- Learned the processes and considerations when streamlining the user journey on digital- Produced digital campaigns for BMW's new model launches to generate leads- Worked closely with the strategy team to analyse research data and consumer behaviour Show less

Selangor, Malaysia

Working here gave me the opportunity to understand the role of account management, strategic planning and production in depth as we worked together on fully integrated campaigns. I was also given the opportunity to manage the yearly brand plans and product launch campaigns with minimal supervision from the creative leads. I accepted every project even the ones that other teams rejected, so I could continuously polish my ideation and copywriting skills.Key Highlights:- Managed and… Show more Working here gave me the opportunity to understand the role of account management, strategic planning and production in depth as we worked together on fully integrated campaigns. I was also given the opportunity to manage the yearly brand plans and product launch campaigns with minimal supervision from the creative leads. I accepted every project even the ones that other teams rejected, so I could continuously polish my ideation and copywriting skills.Key Highlights:- Managed and worked on fully integrated campaigns from start till end- Actively involved in pitching, winning Tropicana Corporation and Panasonic Beauty brands- Won Bronze and Merit in Radio Category for Panasonic clients at Kancil Awards 2014 Show less

Kuala Lumpur, Malaysia

My initial plan was to take a short break before heading to the next agency but my previous Creative Group Head really needed help so I joined as a freelance copywriter for a few months.Key Highlights:- Worked on a demanding and fast-paced Telco brand for youth- Generated ideas and prepared the presentation decks for the creative campaigns

Selangor, Malaysia

I stepped into this role as my first job in the advertising industry. I absorbed as much knowledge as I could from my creative leads and art-based partners. Most of my tasks were campaign-based and day-to-day jobs but that helped in building my creative foundation. Eventually, I was put on bigger tasks and involved in multiple pitches that we eventually won.Key Highlights:- Worked closely with up to 5 different art directors at the same time to deliver campaigns- Wrote and… Show more I stepped into this role as my first job in the advertising industry. I absorbed as much knowledge as I could from my creative leads and art-based partners. Most of my tasks were campaign-based and day-to-day jobs but that helped in building my creative foundation. Eventually, I was put on bigger tasks and involved in multiple pitches that we eventually won.Key Highlights:- Worked closely with up to 5 different art directors at the same time to deliver campaigns- Wrote and produced over 10 different scripts of TV commercials and radio spots- Handled the copywriting and ideation for Carlsberg's seasonal campaigns Show less

Copywriter'S Training, Copywriting

Activities and Societies: Copywriter's Training Idea Rawkstarrs

Bachelor Of Science (Bsc), Economics

Activities and Societies: University Of Essex Malaysian Society – Events / Sports Officer

Bachelor'S Degree, Economics