Chia-Yu Liou Email & Phone Number

Taipei City, Taiwan

Taipei City, Taiwan

Channel Management : Building management structure for aftersales service channel (140+ stores) from 0 to 1, and analyzing key operation indices in order to turn channel from cost-center to profit-center with a strong result of 75% increase in customer visits and 80% in sales within the first year of implementation. Continuously analyzed, reviewed, and executed upon channel management that aligns with company’s overall strategy; responsible to evaluate, develop and implement channel strategy by building segmentation model in order to optimize for best performance. Strategically evaluated current franchisees’ and potential partners’ capability of running the business from both a financial and managerial perspective, and responsible for channel partner selection and de-selection with more than 60 stores opened upon evaluation. Worked closely to communicate and coordinate with marketing team and channel managers to create appropriate campaigns to drive positive return; lead and coach store managers re campaign’s KSP and sales oversight. Data Analysis : Responsible for building more than 20 dashboards using BI tools with different managerial dimensions, including market penetration, business KPIs, target setting, and sales tracking. Invented automated reporting systems to the c-level, director of channels, regional and store managers in order to be able to always get up-to-date sales performance efficiently and take action effectively.P&L Analysis/Demand Planning : Optimized profit by analyzing margin structure in different product lines, including parts pricing, to level up company's product portfolio. Forecasted annual budget plan and monitored weekly. Allocated and controlled inventories of parts and accessories (3000+ items)based on planned business strategy for better delivery control.

Taiwan

Brand Agent and Overseas Business Development :  Signed brand agent deal with AND THE FRIET, a brand based in Tokyo, Japan. Assisted mother company in operational strategy planning. Managed and planned overseas franchise business and negotiation.Market Analysis : Prepared domestic and overseas market research, STP analysis, and commercial district analysis. Performed customer segmentation and member profile analysis.Financial Management :  Oversaw financial functions including budgeting, planning, forecasting, accounting, variance analysis, financial reports, and P&L responsibility. Performed analysis in cost, personnel, expenses, and profit structure; managed store operations and inventory adjustments.Marketing :  Planned marketing campaign and handled online community of 20,000 members. Successfully attracted 1000 participants for store opening event and achieved 20,000 Facebook fans within one year of social engagement. Maintained media relations, scheduled interviews, and oversaw public relations content. Participated in 5+ large music festivals and 10+ artisan/farmers market events.

Taiwan

 Generated research reports regarding Server DRAM product.Detailed analysis data: Supply - total output value, market share, product mix and output volume (including product types, generations, mainstream mono die density) of each supplier , tech process ratio, and module price.Demand - shipment of brands, white-brands, and ODM factories, and total memory content equipped.  Created and delivered advisory services to various enterprises and brought the company more than 15 new clients (including Apple, Google, Facebook, Micron, Morgan Stanley, Lenovo, Huawei, Samsung, SK Hynix, Toshiba, and Mitsubishi UFJ. Collected and analyzed more than 50 global macroeconomic indicators, and reported quarterly analysis directly to CEO. Organized major corporations’ earnings reports, analyzed financial structure, and tracked critical capital expenditures.

 Assisted daily tasks for managers in the Finance and HR Departments. Assisted with posting daily cash receipts and expenses to ledgers. Reviewed, investigated, and corrected errors in financial entries. Reconciled bank statement versus general ledger precisely, analyzed with A/P, A/R report, and ensured compliance with accounting deadlines. Made bank deposits, reconciled bank statements, and posted deposits to accounts. Entered and maintained transactions in accounting ledgers on a daily basis.

Master Of Science (Ms), Finance, General

Bachelor'S Degree, International Business