Founder
Current
Jun 2024 - Present
AeroLeads people directory · profile
Lisbeth Vargas Jaimes Email & Phone Number
Community Builder 👾 Marketing · Growth · Events
at
Fraction Agencia
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Community Builder 👾 Marketing · Growth · Events
Location
Chicago, Illinois, United States
Who is Lisbeth Vargas Jaimes? Overview
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Quick answer
Lisbeth Vargas Jaimes is listed as Community Builder 👾 Marketing · Growth · Events at Fraction Agencia, based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Lisbeth Vargas Jaimes.
Lisbeth Vargas Jaimes previously worked as Founder at Fraction Agencia and Partner at Cannatech Ventures. Lisbeth Vargas Jaimes holds Master’S Degree, Integrated Marketing Communications from Northwestern University.
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Fraction Agencia
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Profile bio
About Lisbeth Vargas Jaimes
Lisbeth is a first-generation Mexican-American community builder and Chicago native. A bookworm at heart but a marketer by training with a Master’s Degree from Northwestern, she has grown multi-million dollar companies in the cannabis and tech industry. Her success is fueled by her passion and commitment to building generational wealth while fighting for social equity and contributing back to our communities in service and joy. Bridging her passion for storytelling and community building, in 2016 Lisbeth began her career in cannabis as the founding Director of Communications for Hatch, an Illinois medical cannabis dispensary. As the sole marketing leader, she developed growth strategies for marketing cannabis brands. She transitioned to business consulting — gaining extensive experience in both the plant-touching and ancillary side of the cannabis industry. On a mission to increase the involvement of BIPOC professionals in the cannabis sector, she hosted the Cash Into Cannabis Digital Summit in 2019 bringing together 26 top cannabis entrepreneurs to educate on breaking into the industry and sharing best practices to grow brands to a virtual audience of 2,500. Lisbeth’s cannabis network stretches across the industry and country, having worked with entrepreneurs to develop cannabis businesses in Illinois, California, Washington, and Michigan.Currently, she serves as parter for CannaTech Ventures and this year launched her own bilingual marketing agency Fraction Agencia.
Current workplace
Lisbeth Vargas Jaimes's current company
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12 roles
Lisbeth Vargas Jaimes work experience
A career timeline built from the work history available for this profile.
Partner
Apr 2023 - Oct 2024
Executive Director
Sep 2022 - Dec 2023
Ceo, Founder
· Education and culture hub on a mission to onboard black and brown professionals into the cannabis industry· Providing business coaching for launching cannabis businesses · Consulting services for marketing and content · Hosted the Cash Into Cannabis Summit highlight 26 industry leaders across the country
Oct 2019 - Dec 2023
Head Of Community
· Founding marketing leader tasked with community-building efforts using a variety of social analytics and community management tools to provide insights and recommendations· Oversee implementation of campaigns across teams; content + customer experience· Lead team-building and onboarding · Liaison between users and company providing tech support and.
Jul 2020 - Aug 2021
Marketing Manager
· Built multi-channel demand generation program while managing internal and external marketing campaigns. · Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns improving Marketing Qualified Leads by 15%. · Developed and managed an accurate marketing pipeline to maintain a high.
Feb 2018 - Jul 2020
Director Of Marketing Communications
Mindful Medical Marijuana Dispensary
· Founding marketing leader designer of marketing launch plan and brand strategy.· Creator of customer retention program directly increasing sales via social media and email campaigns · Manager of content across all social media platforms and website.· Built and strengthened strategic relationships with vendors, customers, and industry leaders.
May 2016 - Apr 2018
Marketing Communications Manager
· Manage marketing and communications for the brand· Designer of all marketing collateral· Responsible for email marketing communication both B2B & B2C· Manage paid media; AdWords, Facebook ads, and print ads
Nov 2016 - Feb 2018
Director Of Social Media
· Designed and curated monthly content calendar · Built and managed paid, owned, and earned social media presence· Monitored social trends and aligned findings with brand message/marketing objectives· Analyzed social data to track the effectiveness of marketing campaigns
Apr 2016 - Sep 2016
Paralegal/ Spanish Coordinator
· Organized and coordinated communication with clients· Served as an intake specialist and handled document requests · Maintained filing processes
Aug 2014 - Apr 2016
Teacher
· Created daily lesson plans and executed instruction · Incorporated technology into classroom for research and critical thinking skills· Served as an academic advisor to 20 mentees
Jul 2013 - Jun 2014
Campus Campaign Coordinator
· Implemented social media strategies to meet quarterly recruitment goals· Designed marketing materials to increase brand awareness · Collaborated across teams to plan and coordinate recruitment events
Apr 2012 - Jun 2013
2 education records
Lisbeth Vargas Jaimes education
Master’S Degree, Integrated Marketing Communications
Bachelor'S Degree, English Language And Literature/Letters
FAQ
Frequently asked questions about Lisbeth Vargas Jaimes
Quick answers generated from the profile data available on this page.
What company does Lisbeth Vargas Jaimes work for?
Lisbeth Vargas Jaimes works for Fraction Agencia.
What is Lisbeth Vargas Jaimes's role at Fraction Agencia?
Lisbeth Vargas Jaimes is listed as Community Builder 👾 Marketing · Growth · Events at Fraction Agencia.
Where is Lisbeth Vargas Jaimes based?
Lisbeth Vargas Jaimes is based in Chicago, Illinois, United States while working with Fraction Agencia.
What companies has Lisbeth Vargas Jaimes worked for?
Lisbeth Vargas Jaimes has worked for Fraction Agencia, Cannatech Ventures, Illinois Independent Craft Growers Association, Canna Marketing U., and Cashdrop.
How can I contact Lisbeth Vargas Jaimes?
You can use AeroLeads to view verified contact signals for Lisbeth Vargas Jaimes at Fraction Agencia, including work email, phone, and LinkedIn data when available.
What schools did Lisbeth Vargas Jaimes attend?
Lisbeth Vargas Jaimes holds Master’S Degree, Integrated Marketing Communications from Northwestern University.
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