Chicco R. Email & Phone Number

Valenzuela, Ncr, Ph

Manila, National Capital Region, Philippines

- Content management of several Shopify, Woocommerce, Wix and Shopware websites.> Launch apps and` digital products such as: bundles, upsells, UGC imports, and Amazon review imports that have improved the UX of SellerX’s top 3 brands.> Monitor and report upper funnel and lower funnel metrics while ensuring all blocking points are addressed and corrected.> Upload and manage SKUs with the all correct and useful information.> Align and launch commercially driven campaigns in collaboration with the CRM team >Cookie banner releases in collaboration with the legal team to abide with GDPR regulations.- Agency management> Delegate and manage: theme liquid changes, update checkout and post-purchase pages, customer events, Google ecosystem connections and pixel installation.

Metro Manila

- Responsible for 100% visibility of running and fitness models and ensuring 100% stock availability of all regular priced models.- Optimized the following using Algolia:> On-site search results with the best selling products associated with the top 20 searched keywords.> Level 2, 3, and 4 categories by highlighting new arrivals and best selling products per correspondingcategory.- Responsible for updates of the homepage with the ff:> Weekly product selection following the best selling products of Decathlon stores> Commercial calendar updates in accordance with the Marketing and Commercial Teams- Collaborate with the Commercial team to plan and execute discounts, promotions, and DTI applications

Metro Manila

- Produced UI solutions by defining a product, user research, designing wireframes and prototypes, QAdevelopments, testing, implementation, and data tracking with Google Analytics.- Led UI projects and timelines via bi-weekly dev sprints that were delivered on-time while coordinatingclosely with internal and external stakeholders. Some examples are:> Split order UI on checkout pages (cart summary, address information, delivery options and paymentoption pages)> PDP UI (Bundle floor, cart summary pop up)> Self checkout UI of store tills- Sourced necessary Conversion Rate Optimization tools while ensuring ROI.- Led the content migration to a new web solution - From Contentful DOSA (internal solution) toContentful Chopper (aligned with Decathlon global direction)

Metro Manila

- Led the Web Content & Design Manager in producing effective and measurable creatives on Lazada,Shopee, and Zalora.- Reported metrics to E-commerce Leader monthly, on KPIs produced by the website and marketplace floors/content on Google Analytics andLazada & Shopee Seller Centers.- Led the content migration from a new web solution - From Prestashop to Contentful DOSA

Metro Manila

- Responsible for the graphic design and merchandising of the company's website, Lazada and Shopeeaccounts.- Collaborated with the business team in launching Decathlon’s Lazada and Shopee accounts.- Partnered with the company's Communication and Marketing Team to produce materials for socialmedia platforms (organic and paid advertisements on Instagram and Facebook).- Organized and executed online campaigns with the Commerce and Business Development Teams through media planning, logistics and fulfillment planning, and overall implementation.

Ncr - National Capital Region, Philippines

In-charge of UX design, homepage layout and product layout pages of flagship stores on Lazada & Shopeefor Fashion brands in the Philippines (Fitflop and Penshoppe) and Malaysia (Fitflop and Clarks).

Ncr - National Capital Region, Philippines

Designed product collateral such as: main images, product detail pages and product campaign images forPrimer brands such as: Fitflop, Jansport, Herschel, Native, Hedgren and Salomon on their Lazada andShopee malls.

Ermita, Manila

Assisting the gallery director with documentation, archiving, logistics and graphic design.

Graphic Artist intern handling printed layout design (ex. logo, brochures, banners, posters) and digital design (ex. social media posts, application icons etc.)