Developed content providers and media partners, managed and enhanced partnerships with them to ensure content quality and quantity.

- Product: App and web version analysis and optimization.- Channel: Twitter, Discord, Telegram VIP group, app, and web.- Content: Expanded artwork genre to AIGC.- Event: AMA, raffle, collab, prized-quiz, competition, pop-up, long-term…and so on.

Strategy planning, execution, and optimization, including Twitter KOL marketing, Discord & Telegram community hype, social media shilling, collab and cross-marketing, press release, and digital advertising.

- Devised and monitored project plans and content materials, ensuring execution compliance with timelines and quality standards.- Managed budgets, tracked expenses, and optimized resource allocation for efficient goal achievement.- Collaborated with tech and operation teams and coordinated team members to enhance workflow efficiency.

- Led the team and strategically planned, executed, managed and optimized digital marketing campaigns, including paid media, social media, KOL, and WOM marketing campaigns.- Campaign and media partner data analysis and performance optimization.- Build long-lasting partnerships thorough client management to maximize company revenue.- Build long-term partnerships with media partners through strategy planning and management.- Media partner business development, management, communication and negotiation.- KOL marketing platform re-branding operations, business development and growth marketing.- Cross-departmental and international collaboration and coordination.

- Strategically planned on digital marketing campaigns, execution, analysis, and optimization.- Account management.

- Led the team for product growth marketing.- Global user acquisition via multiple paid media advertising.- Campaign data analysis and performance optimization.- Cross-departmental and international collaboration and coordination.

- 'TAMedia' Ad network traffic business development, operations, and monetization.- Ad network publisher and media partner account management.

- 'KuSOGI' Ad network traffic business development.- Ad network publisher account management.