Offers B2B and B2C marketing consultancy services. End to end project management, marketing automation, advertising and SEO strategy execution. Builds, operates and deploys web assets which touches on the following responsibilities: • Project management of front end and back end requirements of website development • Setup, training, & implementation of social media marketing tools• Development, training & rollout of content marketing calendar for campaigns• Setup and soft launch of social media accounts for target market• Provision of content marketing strategies - newsletters & blogs• Media Planning and Setup of Facebook ads • Key competitors study and review• Overall review of website design, technology and branding• SEO Audit and Compliance

Handled a maximum FTE of 18 remote team members composed ofcreatives (designers & writers), Social Media Specialists, SEO Specialists,AD Specialist, Team Leaders, Assistant Managers and Web Developers.Managed lead generation campaigns, conversion reporting and weeklystrategy reviews.Handled all marketing and sales merchandise purchasing and supplier selection.Provided weekly department performance reporting using campaignperformance reporting in all marketing channels, such as local SEO, GBP,Paid AD campaigns (META & Google), and lead vendors.Managed project tasks using collaboration tools and provided support forintegration with technology used by operations.Directly handled all SMS, email marketing and direct mail campaigns for B2Band B2C channels.Directly handled all key competitor studies and reviews. Supported new brand development from conceptualization until activation.Ensured operational readiness and tools integration for proper leads capture and conversion.

Manages and collaborates with a team of specialists that supports marketing campaigns using content, automation, performance marketing, B2B and B2C lead generation, and data analytics.Coordinates with Delivery and BD Teams to plan and rollout marketing campaigns. Creates competitor and overall industry analysis to help stakeholders make strategic decisions. Provides post-campaign reporting and recommendations to optimize spend and conversions. Project Manages Events Logistics and Suppliers.

In charge of competitor analysis, LMI data reports, surveys and overall service innovations. Ensures marketing campaign executions and production of collaterals. Handles reporting of analytics and service levels to partners. Leads marketing projects and provides directions to team members for data gathering, hygiene and analysis. Point of contact for key government and vendor partners.Provided copywriting, edits and publications across all B2B and B2C media platforms. Planned and executed webinar events and paid digital advertising campaigns in social media platforms to attain targets in lead acquisitions and help the sales team convert.Provided KPI evaluations for all members (multimedia artist, web content writer, digital marketing specialist, and front-end developer) and identifies training opportunities to improve the skillset of our team members.Headed the marketing council of the entire organization to recommend training programs and develop digital marketing skills for all members. Active priority member of the New Business Lines group to review and explore new services and advocacy selling programs for the organization.

Handles social media, content and email marketing for multiple platforms that aims to bridge the gap in employment, talent and skill competencies in our country. In charge of content planning & design supervision, content editorial, lead generation, list segmentation, user conversion, campaign execution and analytics reporting of marketing campaigns and customer surveys for Talentsource.ph / TalentMap.ph and its government agency partner, Bureau of Local Employment's online job portal- PhilJobNet.gov.ph. Conducts budget planning and reach forecasts for PPC campaigns for social media platforms. Leads a team of Creatives (writer, designer & developer) & Customer Service. Works closely with the Sales & Executive team to achieve database growth and meet sales targets.

Robotics Coaching advocacy for the community of adults and children. We provided a holistic workshop training to the fundamentals of robotics with a partner brand that sponsored build kits and conventions.

Designs wooden table top furniture to cater to audio and gadget enthusiasts. Increases online presence and growth through social media. Currently venturing into retail distribution.More info here in our social media channels:IG https://www.instagram.com/auralmnl/

• Handled drip marketing campaigns using ESP systems to maximize acquired leads from sources • Ensured reliability of prospecting lead campaigns by reviewing and scrubbing existing 'big data' • Monitored traffic with existing company social media pages and websites through bi-monthly reporting • Conducted social media research to engage existing customers with influential IT industry articles through various social media channels • Created Fit Gap Analysis for Research VP to assist in acquiring prospect leads • Maintained company website marketing pages and schedules webinar invites to assist company Sales VP • Scheduled quarterly marketing campaigns for newsletters, email, and various sales team campaigns • Assisted in customer paid research by ensuring proper creation of survey questions for the targeted audience • Reviewed and edited survey results & analysis before formal publication

Lead a team of front end designers & back end programmers to build a new social commerce platform for media entertainment markets.

Responsible for the strategy, tactics and programs to create interest, demand and recognition for Infinite Flame Digital Solutions and its products through the use of PR, Product Marketing, Advertising, Strategic Partnerships, Direct, Event, Channel and Online Marketing (Social media, Blogs & Email marketing).Ensured the product and services are demand driven. Works with the executive team to ensure the right mix of features, positioning and price. Carried out responsibilities in planning, organizing, staffing, training, and managing all marketing functions to achieve the company objective of sales, growth, profits, and visibility.

• Handled three teams of QA Specialists (9 -11 members) to provide transactional call monitoring for offshore & local telemarketing, and customer service campaigns. • Chaired calibration sessions and publishes Gauge scores for variance reporting.• Provided reporting and analysis for various departments in offshore and local campaigns• POC for QA department applicant processing and assessment. Endorsed qualified applicants for Final Interview with QA Manager.• Issued monthly KRA performance scorecards for QA Specialists and provided immediate coaching and feedback to improve or maintain employee performance.• Published Operations and Back Office reports on a regular basis.• Ran Deep Dive Projects and Analysis to uncover potential business risks and process improvement initiatives.• Established Sales Agent Recruitment Tollgate Process.• Established Employee Rewards and Recognition programs for Operations and Quality & Training Departments.• POC for 8 Step Problem Solving Process Operations Performance Reporting.

• Handled two Team Leaders and 21 Customer Service Representatives. • Coached on account KPI targets and monitored weekly performance to ensure individual KROs are met.• Conducted one-on-one coaching for assigned Team Leaders and their team members.• Provided team based reporting and performance feedback for designated supervisors and their representatives. • Established account processes and supervised performance management, team incentives, scheduling and payroll data. • Acted as a liaison between Training and Quality departments. Coordinates account specific concerns between support and production teams.• Handled and escalated shift specific concerns such as downtime and floor management (account updates and helpdesk escalations).• Presented weekly business reviews with the upper management team.• Closely worked with the account Operations Manager to streamline new and established processes.

• Monitored the client's out of region (American) representatives and provided coaching & feedback for designated American Inbound/Outbound Sales agents (average of 100 agents a week).• Generated system reports and performance feedback on a daily basis through web based reporting and email. • Participates with weekly calibration with the clients. • Handled Quality Assurance Specialist new hire training including pre-production certification. • Provided training reports and tracks attendance & payroll for the trainees.

• Monitored and provided coaching for agents in all lines of business (US/UK/CANADA/AUSTRALIA/NEW ZEALAND/) with an average of 50 agent assignments a week. • Created quality monitoring guidelines, reports (MIS, Pareto Analysis, Fiscal Week reports) and tools for inbound customer service accounts. • Administered WITNESS and DART QA programs for capturing and recording calls of agents. • Conducted weekly calibration with Team Captains and OICs.