Daisy Zhang Email & Phone Number

California, United States

Santa Clara, Ca, Us

Channel driven growth:- Built Chegg’s TikTok influencer and content marketing program from the ground up, generating scalable incremental acquisitions and now representing 50% of the total growth marketing budget- Oversee acquisition channels including Meta, Snap, Display, Radio, Digital OOH, Influencer, TikTok and YouTube.Product-driven growth: owned GTM for Mathway

San Francisco, Ca, Us

• Owned high-ROI acquisition campaigns across social media platforms, exceeding revenue goals• Oversaw the testing and optimization roadmap with Creative, improving ad CVR by 20%.• Collaborated with Product and designed A/B & multivariate testing to improve app, desktop, and mobile web experience• Worked with Data Science to build multi-touch attribution models and define incrementality framework

Greater Los Angeles, California, Us

• Designed and executed strategies for Paid Search, Facebook, Display, Affiliate, delivering on-target new user revenue• Troubleshot ad serving errors, pixel firing, and conversion tracking errors with Data Engineers

London, Gb

• Developed, budgeted, executed paid advertising strategies for Social and Display in the US market, achieving a 5X ROI • Tested and rolled out sophisticated audience segments based on LTV work

New York, New York, Us

• Conducted competitive analysis of sister charities’ websites, providing UNICEF with web design and SEO strategies• Helped create, launch, analyze, optimize and report paid advertising campaigns, achieving an 8X ROI• Discovered partnerships, built strategy to expand messages internationally, with an eye on Chinese and U.S. markets

New York, New York , Us

• Designed and managed paid campaigns across search engines and social media, obtaining a monthly sales of $100,000 and increasing the YoY ROI by 12%• Created and managed social media content, boosting engagement by 56%• Optimized user experience of landing pages with prototype tools, reducing website bounce rate by 75%

New York, Ny, Us

• Managed user database using Excel, SAS and R, and conducted Customer Relationship Management • Served as liaison between the U.S. and China community, increasing new users amount in China by 45% in 3 months• Re-branded Findyr’s social presence and launched the Wechat platform• Conducted Chinese market researches and communicated with partners in China outside standard business hours• Planned and launched holiday email campaigns, increasing user engagement by 25%• Created and managed social media campaigns, analyzed results and website traffic using Mixpanel

Armonk, New York, Ny, Us

• Coordinated SOW structuring and assignments with client’s IT, Business departments and outside stakeholders• Conducted Quality Control Management, managed problems and risks• Designed and implemented Change Management strategies, improving readiness of changes by 85%

London, Gb

• Conducted quality and quantitative market researches, designed Nescafé and Unilever Lux marketing strategies• Built up Kantar Worldpanel China English website and conducted content marketing • Coordinated with UK Headquarter, launched Asia-tailored media campaigns• Analyzed and summarized 63 brands’ market data, released the APAC market research report

Lisbon, Pt

• Designed Corporate Social Responsibility plans, helping 200 children in China and increasing the sales volume by 2.1%.• Managed Public Relations in the 2012 China Leather Fashion Festival

Cn

• Discovered partnerships with other media offices and conducted media buying and ad exchange• Contacted 8 media offices, and provided assistance in the planning and running of 3 activities.

Master Of Science (Ms), Integrated Marketing- Digital Marketing Analytics

Marketing

Bachelor Of Arts (Ba), Communication And Design