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Growth Expert in Product-led GTM and Channel-driven GTM.An education influencer with 42k+ followers on social media.
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Growth Marketing LeadDescriptCalifornia, United States -
Senior Manager, Growth MarketingChegg Inc. Feb 2020 - PresentSanta Clara, Ca, UsChannel driven growth:- Built Chegg’s TikTok influencer and content marketing program from the ground up, generating scalable incremental acquisitions and now representing 50% of the total growth marketing budget- Oversee acquisition channels including Meta, Snap, Display, Radio, Digital OOH, Influencer, TikTok and YouTube.Product-driven growth: owned GTM for Mathway -
Growth MarketingUdemy Mar 2018 - Feb 2020San Francisco, Ca, Us• Owned high-ROI acquisition campaigns across social media platforms, exceeding revenue goals• Oversaw the testing and optimization roadmap with Creative, improving ad CVR by 20%.• Collaborated with Product and designed A/B & multivariate testing to improve app, desktop, and mobile web experience• Worked with Data Science to build multi-touch attribution models and define incrementality framework -
Growth Marketing- Paid Social And DisplayYami Mar 2017 - Mar 2018Greater Los Angeles, California, Us• Designed and executed strategies for Paid Search, Facebook, Display, Affiliate, delivering on-target new user revenue• Troubleshot ad serving errors, pixel firing, and conversion tracking errors with Data Engineers -
Growth Marketing- Paid Social And DisplayStudent.Com Apr 2016 - Mar 2017London, Gb• Developed, budgeted, executed paid advertising strategies for Social and Display in the US market, achieving a 5X ROI • Tested and rolled out sophisticated audience segments based on LTV work -
Digital Marketing And Research InternUnicef Aug 2015 - May 2016New York, New York, Us• Conducted competitive analysis of sister charities’ websites, providing UNICEF with web design and SEO strategies• Helped create, launch, analyze, optimize and report paid advertising campaigns, achieving an 8X ROI• Discovered partnerships, built strategy to expand messages internationally, with an eye on Chinese and U.S. markets -
Digital Marketing InternInternational Institute For Learning Mar 2015 - Jun 2015New York, New York , Us• Designed and managed paid campaigns across search engines and social media, obtaining a monthly sales of $100,000 and increasing the YoY ROI by 12%• Created and managed social media content, boosting engagement by 56%• Optimized user experience of landing pages with prototype tools, reducing website bounce rate by 75% -
Digital Marketing Intern | Growth HackerFindyr Oct 2014 - Feb 2015New York, Ny, Us• Managed user database using Excel, SAS and R, and conducted Customer Relationship Management • Served as liaison between the U.S. and China community, increasing new users amount in China by 45% in 3 months• Re-branded Findyr’s social presence and launched the Wechat platform• Conducted Chinese market researches and communicated with partners in China outside standard business hours• Planned and launched holiday email campaigns, increasing user engagement by 25%• Created and managed social media campaigns, analyzed results and website traffic using Mixpanel -
Global Business Services-Project AssistantIbm Jul 2013 - Jun 2014Armonk, New York, Ny, Us• Coordinated SOW structuring and assignments with client’s IT, Business departments and outside stakeholders• Conducted Quality Control Management, managed problems and risks• Designed and implemented Change Management strategies, improving readiness of changes by 85% -
Marketing InternKantar Worldpanel Feb 2013 - Jun 2013London, Gb• Conducted quality and quantitative market researches, designed Nescafé and Unilever Lux marketing strategies• Built up Kantar Worldpanel China English website and conducted content marketing • Coordinated with UK Headquarter, launched Asia-tailored media campaigns• Analyzed and summarized 63 brands’ market data, released the APAC market research report -
Project Assistant InternBrandkey - Marketing Activation Oct 2012 - Nov 2012Lisbon, Pt• Designed Corporate Social Responsibility plans, helping 200 children in China and increasing the sales volume by 2.1%.• Managed Public Relations in the 2012 China Leather Fashion Festival -
Marketing InternChina Business Network (Cbn) Jun 2012 - Jul 2012Cn• Discovered partnerships with other media offices and conducted media buying and ad exchange• Contacted 8 media offices, and provided assistance in the planning and running of 3 activities.
Daisy Zhang Skills
Daisy Zhang Education Details
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New York UniversityIntegrated Marketing- Digital Marketing Analytics -
Georgetown UniversityMarketing
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Sun Yat-Sen UniversityCommunication And Design
Frequently Asked Questions about Daisy Zhang
What company does Daisy Zhang work for?
Daisy Zhang works for Descript
What is Daisy Zhang's role at the current company?
Daisy Zhang's current role is Growth Marketing Lead.
What is Daisy Zhang's email address?
Daisy Zhang's email address is cz****@****nyu.edu
What is Daisy Zhang's direct phone number?
Daisy Zhang's direct phone number is (718)-755*****
What schools did Daisy Zhang attend?
Daisy Zhang attended New York University, Georgetown University, Sun Yat-Sen University.
What are some of Daisy Zhang's interests?
Daisy Zhang has interest in Dubbing, Children, Project Management, Civil Rights And Social Action, Traveling, Education, Reading, Science And Technology, Designing, Human Rights.
What skills is Daisy Zhang known for?
Daisy Zhang has skills like Social Media Marketing, Microsoft Office, Social Media, Photoshop, Marketing, Digital Marketing, Seo, Powerpoint, Sem, Illustrator, Microsoft Excel, Teamwork.
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