Helmed strategic & operational leadership in providing strategic direction through Innovative Capability, Development and ensured 99% engagement of all the resources across the southern region. Establishing strategic alliances/tie-ups with financially strong & reliable channel partners, resulting in deeper market penetration• Successfully Launched Aha Tamil in April – 2022, Now Platform running Successfully ( Consumer Research, Brand Campaign, Launch, Activation, Promotions, Industry / Key Council Association for Aha , Content Curation and Programing )• Successfully expanded in SEA Market with a Big launch in Malaysia ( All the launches in done by the Chief Minister of Respective States / Country + All top Starts Supporting is because of my Network )• Implemented Effective Content Strategy to produce/acquire content at Low Investment and High ROI • Bagged more Partnership for effective P&L• Implemented effective strategic to enhance LTV of Customers • Representing the organization at industry events; leading enterprise-level sales opportunities & coordinating teams for large accounts• Developed and implemented movie Output deals model with all leading producer in Kollywood for better ROI and impact drive enhancing customer LTV • Successfully Created a strong non-fiction pipeline and executed key shows with 40% COP investment in collaboration with leading satellite channels, international syndication partners, and Brands.

With overall authority, spearheaded the digital business, accountable for business enhancement, new business development operation management, and financial management. Fueled business performance levels by establishing the brand name in Digital content creation, Content Distribution/ Licensing, Online Reputation Management, Digital Marketing Solutions• Contributed to the process by launching new music label Trend Music - acquired and distributed more than 120 music albums and more than 15 Digital Channels like #MadrasMeter, #SmileSettai, and #TrendMusic which have already created a huge impact in terms of viewers/subscription/reach/engagement• Conceptualized a strong model to identify new-age content creators to publish their content in digital space with 360-degree technical and marketing support• Played a pivotal role in enhancing digital media presence for leading broadcasters like Kalaingar TV, Polimer & SVBC• Established excellent collaboration with Maestro Isai Yanni Ilayaraja and launched his official digital channel / Properties #ilayarajaofficial #ilayarajalive• Impacted organization's profitability by developing a cost-effective digital solution for brands to reach out to their customer• Enhanced the process by implementing innovative digital marketing solutions for all the major production houses to effectively reach their social media audience in association with Facebook, YouTube, and Twitter. ( Chennai 28 II First Indian Movie to get 360-degree support from Facebook )• Successfully developed and produced more than 20 Original Shows for leading OTT Platforms in India ( #HotStar, #ZEE5, #VIU, #MXPLAYER, #AMAZON , #AHA )

Capitalized on operational leadership by revamping and restructuring the entire digital business of the organization generated 78% growth in EBITDA fiscal year (2013-14). Broadened company mindset and laid the foundation for rapid profits by bridging the gaps, developed a successful business model using social media platforms resulting in strong recall value/impact for the brand VEGA within the business partners & leading production houses in South India.• Developed business models like Celebrity Management, Digital Marketing & Third-party Content Management resulted in an overwhelming response with a good profit margin.• Created a successful celebrity management division that resulted in engaging with more than 120+ celebrities in South India.• Effectively implemented a Strong Asset Management system resulting in protecting copyright/revenue leakage of the content against major labels, distribution platforms, and media channels. • Played a Major role in launching Nokia’s Your Movie and Club Samsung applications, with our strong Content Asset Management and relationship with content partners in south India become the MCP for South India with Nokia & Samsung Movie / Video Platforms