Chido Benedict Nwakanma is a communications strategist and marketer with extensive media and industry experience consulting in Nigeria and Africa. He has 30 years communication management experience covering roles in media, industry and consulting. Nwakanma’s specialties are in communication strategy development and execution, branding and identity, content development, custom publishing, media engagement, editing.Nwakanma is chief executive of Blueflower Limited, a strategic communications management firm. He is also on the Adjunct Faculty of the School of Media and Communication, Pan Atlantic University where he teaches courses in journalism and communication. He had been Chief Marketing Officer of Daily Times of Nigeria Plc; Chief Executive of Taijo Wonukabe Limited; Export, Institutional Sales/ Media Relations Manager at Cadbury Nigeria Plc. He was General Editor of BUSINESS magazine and regional correspondent (PH) covering the South South and South East for the defunct ThisWeek magazine. A respected voice in Nigeria’s communication circles, Nwakanma is President of the International Association of Business Communicators, Nigeria. He was President of the Public Relations Consultants Association of Nigeria, PRCAN, (2012-2014). He is a member of the Nigerian Institute of Public Relations, and the Chartered Institute of Public Relations, UK as well as a registered practitioner in advertising (rpa). A resource person for workshops, he enjoys imparting knowledge from his vast experience in the industry. Nwakanma holds an Upper Honours BA in Mass Communication from the University of Nigeria, Nsukka (1985) and MSc Sociology from the University of Lagos. He also has an MSc Media & Communication degree from the School of Media and Communication, Pan-Atlantic University, Lagos, where he is enrolled for the PhD in Media and Communication. Contact:Mobile: +2348126474335, 8037231111Email: chidonwakanma@blueflowerafrica.ng; chidonwakanma@gmail.com.