iota-ML is an easy-to-use, no-code platform that helps marketers optimise their campaign strategy through the power of machine learning. Marketers self-serve and create hyper-relevant campaigns that increase engagement by identifying what their customers prefer, at the click of a few buttons.DM or email me to hear more: john@iota-ml.comAchievements:• Had the idea• Assembled founding team• Persuaded them to work for no money for 18 months to start• Wrote lots of code • Got us into 6 figures of revenue before we could take sales staff • Grew team to include bright young things who need a first chance, industry experts, and bonkers individuals, etc• Successful application to prestigious InnovateUK growth programRecognition:• British Data Awards 2023, Finalist, start-up of the year category • UK Business Awards 2023, Finalist, best small business (<10 employees) category• UK Digital Growth Awards 2023, Winner, 🏆Best Personalisation Tool🏆• UK Business Tech Awards 2023, Finalist, best tech start-up (last 2 years) category• Global Digital Excellence Awards 2023, Finalist, best platform category• SME News Elite Business Awards, Winner, 🏆Most Innovate Marketing Platform🏆• UK Business Awards 2023, Winner, 🏆ML company of the year🏆

I started a consulting to set myself free from the 8am-6pm job. Now I work 24/7! Past Engagements:• Pre-Hype: Development of customer engagement workshops on behalf of consumer packaged goods group with global brands• Eurostar International: Provision of analytics consultancy services • Oswald GmbH: Provision of BI development using SKU data• Heidelboarding GmbH: Marketing team support • Unai: Provision of analytics consultancy services• BioXplor: Data science product development support• Fire Aside: Fire-tech insights & program performance• Co-Created: Supporting resident entrepreneurs with data wrangling & analytics for POCs and new ventures• Apollo Benchmarking: Data processing / analysis for supply chain analytics• Volvo Cars UK: Data strategy, marketing analytics, training analytical hires • UNICC (United Nations): Data strategy projects • Bright Dials (marketing agency): CRM, data insights and customer engagement projects• Balanced.social: NLP & ML• carestockroom.com: data analysis• Cloud Zuko - ML consultancy • Pret - data support & analytics • AI for non-techies - producing training content

• Dec 2020: Intersecting GIS datasets for fire-tech insights in relation to program performance of a fire prevention program in Northern California.• Jul 2021: Program performance & BI for unique fire prevention inspection offering in California. • Summer 2022: Establish multi-tenant BI install, enhance and stabilise data flows, support management.• Summer 2023: Expansion to include resident engagement program.• Summer 2024: Resident engagement program impact + POC work on resident propensity to act.

Co-Created is a venture studio that helps the world's leading companies explore, validate and launch new areas of growth. Over the past 10 years, Co-Created and its network of Entrepreneurs-In-Residence (EIRs) have launched more than 90 high impact ventures valued collectively at more than $10Bn.• Nov 2016: Development of customer engagement workshops, global drinks brand• Jan 2021: Supply chain analytics proposition, global insurer • Oct 2021: Subscription project, consumer electronics giant• Oct 2023: Data Science and AI Lead, blood industry

I’ve been feeling like I’m living in some weird parallel world where on one hand all I read is how AI can 10x my business performance – and on the other hand I’m speaking with people I know, and people I meet – and exactly how AI and ML can apply for them is less clear. So, I thought I would use my network to bring you: • Real talks from people who do, or work heavily with, data science, ML and AI for a job. • They will explain things in simple terms.• The goal is to build an interesting resource from across industries, use-cases, and job roles.Please contact me to participate

Our planet is on fire and we're not going to get a new one. I was interested in trying to find a sustainability project to support - found it at rumage.com, an aggregator to encourage reuse. • Provision of ideas and resources to support CEO• Help with proposition development - pitched the "Rumage St" idea that launched Q4 2023• Analytics platform build• Help apply a "data first" mindset to business challenges and opportunities - user engagement, campaigns, the dev list, growth plan, etc etc

Working with talented data experts, doing data analytics, data viz, marketing support, web and application development. Won business with large, medium, small and early stage companies.

Supported the AIFNT team with learning content around data, and participating with the community of people wanting to learn about AI, for the launch of their learning hub at nontechies.ai

Dec 2023 - "on the bench" while the business applies a revised strategy.

Advisory role for the new kid on the UK MarTech block, Cloud Zuko. Helping support Salesforce platform clients with getting value from data through analytics, and ML/AI adoption.

• Project 1: Data wrangling for marketing platform migration• Project 2: Campaign & data strategy for retail brand • Project 3: Very complex data wrangling for marketing platform migration (90 data sources)• On the bench from summer 2023

Provision of analytics consultancy services: data strategy projects: building data-driven & insight capability through onboarding analysts, segmentation, data deep dives, campaign optimisation, general encouragement, and working with management. What we have done at Volvo is a handbrake turn on CRM and pivoted this from a low frequency channel to a high frequency and high engagement email channel, powered by a new content planning process, segmentation, and ML tools. Things happen in hours that would take most brands weeks to achieve.

BioXplor is a UC Berkeley Skydeck, Merck and EU Horizon2020 accelerator company. We are building a TechBio knowledge discovery & predictions platform to structure biomolecule information, accelerate discoveries and reduce failures in Life Science R&D. • Client engagement & pre-sales support to CEO• Help with proposition development• Ideas • Develop the machine learning approach for a unique market offering • Oversee and work on data science R&D projects

Making A Difference Through Analytics (MADTA) is a unique association working exclusively with charities and non-profit organisations, providing expertise to enable them to fundraise more effectively. We were formed in 2011 by Nandu and John who came up with the idea after reflecting upon how corporate volunteering worked. Our consultancy services are free – our volunteers donate their time to MADTA and we use their skills gained from the corporate world in the charity sector. • Worked with a number of charities on marketing strategies, and facilitated data analysis seminars. Over time, this expanded into other ways of sharing knowledge through events. Hackathons have been a successful approach, with the largest (March 2017, Dec 2017, Jan 2019) each involving over 100 competitors from around the globe. • Organised a conference in Oct 2011 that was attended by over 60 charities, with guest speakers from businesses, charities and academia. With presentations on fundraising analytics, social media and talent development, the conference was free to attend (with no selling or sponsorship). Punishing to arrange, hugely rewarding. • Public Speaking: April 2012, DataIQ magazine fundraisers masterclass. • Crowd-sourcing ideas: The Food Waste Challenge in October 2019 was a campaign to crowd-source innovative ideas using social media as a primary channel, and harnessing the amazing power of storytelling from children. Within 4 weeks we had responses from 31 countries, engagement with 90,000 people and the videos created in response to the campaign were seen over 120,000 times. Professional Recognition:- 2011 Marketing Week Data Strategy awards, highly commended entry in Charity category

Supported Chief Data Scientist with pitching UN agencies data related projects in line with the high-profile UN Secretary General's Data Strategy plan. Worked with several agencies on identifying potential projects, opportunities for improvement, identifying use-cases, etc.

ML (topic) models to demonstrate sentence similarly for a novel social network POC

Data processing / analysis for supply chain analytics

Provision of analytics consultancy and client services, FS vertical. • FX project• B2B loans project• From summer 2021: currently on the bench

• Data analytics consultancy support to the following teams: Loyalty, CRM, Data & Insight, CX. • Projects in areas such as CRM impact, customer segmentation, commercial planning and developing analytics/reports. • Renewed 5 times

In 2008, Cardlytics developed a suite of technologies that enabled banks to leverage their power of consumer purchase data, without violating privacy. The technology was the first of several innovations that lead to the development of a new sector: Card-Linked Marketing.• Reporting initially into the Chief Data Scientist, then the MD, I was hired to focus on bank/customer analytics, customer engagement, and data propositions. Ultimately gained responsibility for all UK analytics output. • Was part of a small project team working on launch of Cardlytics’ second UK financial institution. Worked with banks on metrics, CRM strategy, user interface improvements and business case development.• Worked with sales and account management to work out the most valuable, client centric analytics for each advertiser. Ongoing development of analytics tools and processes so our partners gain unparalleled insights into their customers and markets. • Three increases of responsibility in first two years. • Managed teams of retail analytics experts, customer analysts, data science engineers, BI managers, analytics consultants.

ERN is a global big data analytics company that has developed Looop. Looop is a purpose built Big Data analytics platform for transactional data. • I was involved in the production of retail and loyalty analytics from transactional data, writing script jobs in SQL and Python to automate the application of analytical functions & routines, in order to fully leverage Looop’s real-time decisioning capability.• Supporting the Sales Director on business development, my role involved understanding client needs, and linking these to the adoption of cutting-edge technology and data science, and designing proof of concept trials to demonstrate the value.

I joined the marketing department during a period of transition, and worked with a team of analysts to optimise the company’s marketing efforts. • Implemented an effectiveness toolkit; predictive analytics for cross sell, micro-segmentation for marcomms, and econometric modelling of media and advertising.• Created an analytical CRM platform for MSM’s biggest revenue stream. My team & I led the thinking behind this project and were responsible for developing the personalisation (machine learning) scorecards and decisioning layers that were at the heart of a unique Moneysupermarket.com product.• The analytical CRM platform was benchmarked by SAS consultants as industry leading. Example customer sentiment captured in response to the communications being driven from the platform: “It felt like MoneySuperMarket really understood my circumstances”

In this role I was responsible for a team of analysts working on targeting strategies and the roadmap of customer management analytics and next best action recommendations.• Created a multi-channel marketing automation system in SAS from scratch, replaced legacy processes and technology - released 50% of analyst time to spend on other innovations. • Took control of an unloved marketing channel that was in distress (way off forecasts). I turned around a strained outsourced relationship and transformed the channel into a respected contributor of sales, with plans and execution built using data. • Worked on a project team to set up a customer R&D function in a contact centre to work on niche triggered customer contacts, voice of customer research, and test and learn.

I was promoted to lead the analytical team, managed 5 analysts. • Created optimisation frameworks to maximise returns from marketing campaigns.• Influenced the business to invest in our internal analytics by running an econometric modelling offering in-house, reducing a significant annual cost. • Persuaded CRM agency to place their head of data planning into my team on secondment to take collaborative responsibility for delivery of insights. • During my time in this role I was a finalist in the RSA platinum club, the most prestigious internal company award, nominated by my peers in the marketing department. Professional Recognition:- 2011 Marketing Week Data Strategy awards winner, Financial Services category. - Winner 2011 Database Marketing Magazine awards, Excellence in B2B analytics category.

In this role I was making recommendations to marketing managers and a CRM agency based upon data-driven insights.• Extensive experience in data analytics & modelling associated with sales, campaigns, customer value, retention and segmentations.• A proud achievement was reducing outsourced analytics expenditure from £1m+ to zero through developing the capability of internal analysts in SAS/data analysis.Professional Recognition:- 2010 Marketing Week Data Strategy award winner - best targeting.- 2010 Marketing Week Data Strategy award winner - best use of data for a financial institution

• Operational Planning, developing business models for staff planning, time series models for forecasting (i.e ARIMA, econometric GLM's), project management including outsourcing, budget planning (preparing, presenting and defending - to £40m), call centre technology, various WFM tools, ABC analysis, six sigma green belt, performance analysis and MI reporting, frequently worked with very tight deadlinesProfessional Recognition:- 2005 Strategic Planning Innovation Award, by the Professional Planning Forum.- 2004 Planning Innovation of the year Award, by the Professional Planning Forum.