Objective and result-driven brand narratives for:- Customer facing websites that attract and convert- Investor facing presentations that captivate and drive action- Content and thought leadership that build Brand Equity

Compelling Brand NarrativesWeb Copy that ConvertsContent Strategy that Builds Brand EquityUnlocking your brand’s superpower with storytelling, and converting website visitors with clear and concise copy.Hire us for a beautiful StoryBranded Squarespace business website and custom illustrations that bring your brand to life.

Programming Lead for Novartis' Biome 2022 & 2024Curated and sourced expert speakers to deliver a full day of inspirational and informational sessions on Healthcare Innovation, aligning with Novartis’ mission and objectives.Supported speakers with digital and on-site materials, including presentations and engagement tools, ensuring a seamless and impactful delivery.Trained and guided on-site support staff to facilitate unique, engaging participant experiences, enhancing overall event success.Developed an event narrative and content strategy that aligned with the patient and healthcare worker’s journey, creating a meaningful and cohesive experience for all attendees.Collaborated closely with the showrunner, serving as the event’s “Voice of God”, and guided over 100 participants through the event agenda with clarity and energy.

Managed the communications and marketing strategy for the XXII World Congress on Health and Safety at Work, hosted by Canada’s Institute for Work & Health (IWC), the International Labour Organization (ILO), and the International Social Security Association (ISSA).Directed the production of a pre-recorded series of seven hour-long symposium videos, featuring global speakers and thought leaders, ensuring seamless delivery and engagement across diverse audiences.Crafted compelling content to elevate event visibility and participation, aligning with the congress’s mission to promote workplace health and safety on a global scale.Managed a B2B lead generation digital event for IBM Canada to promote Watson AI, targeting high-level decision-makers.Produced video content featuring IBM’s Global Chief AI Officer and Chief Scientist for Software Engineering, highlighting AI applications for business innovation.Authored a downloadable white paper that drove engagement and established thought leadership in AI-driven solutions.

Working with C2 Montréal's Marketing & Audience department, I had the opportunity to lead the following projects:Partner Content: collaborated with partners such as IBM, Rio Tinto, Le Gouvernement du Québec & more to plan, produce, and create compelling digital content aligned with C2 Montréal's editorial line.Produced videos featuring experts and thought Leaders, selecting the best content for social media distribution.Content Marketing: researched trending topics, interviewed subject matter experts, and wrote articles for C2 Montréal's list-building and audience engagement strategies.Participant Communications: analyzed the Participant's online journey, and crafted objective-driven copy for emails, social-media, web-pages, and news-posts.

Led a team of 6 in-house marketers and 3 freelance consultants, driving strategic marketing initiatives across Canada and the U.S.Orchestrated complex PR campaigns, events, and brand activations, successfully elevating brand visibility and engagement.Attended weekly executive meetings to report on acquisition metrics, marketing performance, and strategic project updates, ensuring alignment with business objectives.Conducted weekly 1-on-1 meetings with team members and cross-departmental leaders to align on strategy and foster collaboration.

Developed and managed an SEO-driven content strategy and editorial calendar, resulting in a 202% increase in website traffic.Spearheaded a customer research and journey mapping initiative, delivering insights that informed company-wide strategy and guided a successful business model pivot.Created comprehensive brand guidelines, including Voice of Customer, to ensure consistent messaging across all touchpoints.Supported a major business model transition by developing brand assets, crafting campaign copy, and enhancing customer-facing communications.Leveraged customer research insights to define data categories for a CRM migration from Hubspot to Pardot.Designed and authored automated drip campaigns and customer-facing communications, improving engagement and retention.Conducted user testing and applied strategic insights to optimize in-app copy and user notifications.Collaborated with the customer service team to create detailed Help Center resources in both French and English, improving user support.Partnered with major events such as Coachella and Electric Forest to develop co-branded campaigns and provide promotional best practices.Produced compelling case study videos featuring event partners, showcasing their success stories and strengthening brand credibility.

Crafted creative copy for a variety of marketing assets, including in-app destination guides, bi-weekly newsletters, website banners, printed ads, and Facebook campaigns, aligning with brand voice and key performance goals.Storyboarded, cast, and scripted promotional videos, ensuring engaging narratives that aligned with brand identity and campaign objectives.Developed co-branded campaigns in collaboration with major partners such as American Express, luxury real estate developers, influencers, and other lifestyle brands.Applied SEO best practices to optimize landing pages and improve search rankings, enhancing visibility and engagement.Strengthened brand language across all touchpoints, contributing to a consistent and compelling customer experience.

Produced and coordinated the distribution of seasonal training materials, including trend books, product knowledge guides, and style manuals for over 200 stores across Canada, the U.S., Dubai, and Vietnam. Product knowledge guides were produced before the beginning of each of the 8 "fashion seasons".Partnered with cross-functional teams, including merchandising and design, to ensure all materials aligned with seasonal collections and brand messaging.Streamlined workflows to deliver accurate, visually engaging resources that empowered retail staff to deliver exceptional customer experiences.Developed compelling copy for e-commerce products, banners, email campaigns, and promotional materials, driving engagement and sales.