Retail Marketing Specialist
Current- Plan, organize and execute global/regional consumer events and gifting campaigns.- Own and analyze the client database, ensure the quality of existing and new data collected to guarantee the most efficient and accurate target selection for each activation.- Manage local FB, LINE accounts to schedule campaign content while responding to customer inquiries.- Schedule email campaigns while ensuring accurate list segmentation, personalisation, and timely delivery.- Work closely with HQ EC/CRM/Social Team to conduct campaigns of each field.- Manage brand content and ensure smooth operation on EC website while aligned with brand guidelines.- EC monthly analysis delivering insightful enhancement action to help the sales team to achieve business target.
