Angel (Chieh-Yu) Chen Email & Phone Number

Shanghai, China

Shanghai, China

End-to-end scope, responsible for scope from innovation to channel and Go-to-Market Insight- Set up channel JTBD (shopper needs) to guide assortment differentiation between channels, and enable channel GTM execution priority setting.- Enabled team to catch category fastest growing opportunity(gifting) with step-by-step insights incl: gifting product.

Shanghai, China

Provided insight and analytics work for Innovation and brand communication.Key Achievements- Set up category JTBD (consumer needs in landscape) to guide brand portfolio white-space exercise for innovation decision, and enable in-market portfolio differentiation- Led holistic consumer learning plan to enable new product localization and successful launch.

Shanghai, China

Act as funding team for Gillette media in-house team. Key Achievements- Established Gillette DY media/content/eCom team operation model that was recongnized as best practice and re-applied to other brands in P&G.- Helped to speed up new user acquisition for newly launched product by influencing DY/LRB content with consumer insights- Set up content pre-test.

Guangzhou

Act as the funding team of Whisper media in-house strategy with key focus on - Set up campaign/media tracking system integrated media/social/business data to provide recommendations for future planning.- Provided insights to guide media efficiency improvement.

Shanghai City, China

• Led a team of 3 to serve key business accounts including FMCG (PEC, RIO), Sports (adidas, Puma) and food(McDonalds). Worked with product team to provide marketing analysis, including online campaign evaluation.
• Provided media efficiency improvement insight to client including a) Identified new product early potential KOL for brands on weibo and wechat to adjust product go-to-market strategy. b) Found customer required several.
• Business development and account management – Supported in pitch (Won a contract of 2 million) and maintained client service for over 4 million business revenue.
• Personal Achievements – Promoted 3 times within 3 years. Recognized with good client service ability and product mastery (Served as product trainer during October 2017-March 2018)

Taiwan

• Conducted analysis on ASENA E-Commerce development, comparing the competitive dynamic of the major players to support investment strategy and selecting invest targets.
• Maintained financial database (sales, net profit and stock price for investment targets), summarized industrial hot topics to support manager in making informed decisions.

Taipei, Taiwan

• Global Internship Program is a product to bridge enterprise with global talents, As VP of NTU campus, I oversaw the whole sales/operation process for GIP product, including managing sales pipelines, talent training.
• Led a team of 12 from over 4 schools to build up corporate partnership with organizations including SME and global enterprise, generated￥40,000 sales turnover within one year( the 2nd highest benchmark in 5 years in.
• Managed sales process from A to Z, negotiated contract and delivered quality customer service.
• Worked on international marketing plans to source for best-fit candidates for Taiwanese enterprise.
• Held regular training and case sharing to equip members with product and sales skills.