Chien (Nancy) Wang Email and Phone Number

• Developed Google Search Ads strategies for a non-profit organization, Start School Later, to reach its’ marketing goals• Initiated search ads campaign in Google Ads (Grants), including initially setting up a search campaign, SEM, SEO, and landing page optimization; and achieved 8k+ impression and 600+ ad clicks in a month• Performed weekly monitoring, performance evaluation, and strategic improvement; this process allows heuristic explorations of Google Ads functionality: keyword research, ad copies tailoring, manual and automated bidding strategies, distinctive extensions, responsive ads, digital marketing metrics, keyword score principles, and the optimization score

• Received Best Agency Executive of 2018 award of Procter & Gamble Greater China agency award• Promoted 4 times in 5 years from assistant account executive to assistant account manager[ Procter & Gamble Taiwan, including SK-II, Olay, and Head & Shoulders ]• Analyzed social media trends and customer behavior to enhance influencer marketing and delivered the highest business conversion rate at 4.3% within 4 months• Initiated search-back SEO program and improved branded content to dominate Google SERP 1st page within 2 months• Coordinated a beauty web series, SK-II Beauty Bound Asia, with 1.4 million views on YouTube to find the Asia’s Next Top Beauty Creator across 8 countries. Collaboration of international crews, celebrities, and business partners.• Achieved 33% ROI with over US$.82M investment from helping a cosmetic brand to earn massive media exposure• Succeeded over 10% sales growth in the social media and celebrity video marketing innovation project[ Goldwell Taiwan of Kao Salon Division ]• Conducted 3 days fashion show for premium hair cosmetic brand within 2 months with over 400 guests including media, fashion experts, celebrities, VIP, and stakeholders

• Analyzed data of digital marketing results including SEM and banner ads for top home electronics brand• Developed digital marketing strategy to maximize brands' impression• Industries had worked for: Consumer Goods, and Food&Beverage.• Media had cooperated with: Yahoo, Google, Facebook, VOGUE Magazine

***CRE8 Design Studio is one of the top product design companies in Taipei.• Analyzed and proposed marketing strategy to expand market share in Taiwan• Proposed a set of SOP of service evaluation and promotion plan

• Accomplished 5 foreigner talents hiring within 1 year, which is the Top 3 performance in Taiwan region