Chien Yu Lu personal email
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I obtained my Master Degree in Communication from National Chengchi University(國立政治大學) M.A. Program. In 2023, I'm going to start a new journey to study in the Institute of Health Policy and Management of National Taiwan University(台大健管所). I currently serve as Market Access Manager for Baxter International Inc.To be the Market Access Manager I am responsible for helping the drugs and service reach the market – and therefore patients – as possible. I'm informative, persuasive, and influential to speak with key opinion leaders, liaising with clients and advise on market access strategy.Prior to joining Baxter, I served as the Spokesperson and Senior Manager for Foxconn Health Technology Group(鴻海科技集團健康科技事業群). To be the Spokesperson, I represent the company in public, delivering messages to stakeholders to promote, build, and maintain the brand's position. I was also in charge of marketing communication of the cancer genomic and functional medicine testing product and service. I was working on translate the difficult medical information into words or any format and focus on deliver the social impact to the population. I have over fourteen years working experience in the famous publishing CommonWealth Magazine Group(天下雜誌). I served as PR and PM for CommomWealth Magazine and CommonHealth Magazine and led a lot of movements in Taiwan.I have good relationship in the media, medicine, biotechnology industry, academic institutions, and the government. Because of these experiences and relationship, I create new value for the company in different stages of career. I achieved outstanding work performance in various projects and have been continuously recognized by the company.[Certificate] - Certificate award in recognition of satisfactory competition of Situational Leadership and Empowerment a concerted program of study in the field of professional management in Sep. 10, 2005- Certificate of attendance in recognition of SPIN Selling Skills whilst in the employ of CommonWealth Magazine in Oct. 18, 2014.- Certificate of Data Marketing Practice Professional Marketing Course in Taipei City Magazine Business Association[Awards]- The Rising Star Award in 2022. (Baxter)- The Best Employee Award in 2016. (Foxconn Health Technology Business Group)- The Best Employee Award in 2005, 2008, 2011, 2013, and 2015. (CommomWealth Magazine)
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General Manager康健雜誌 Jan 2024 - Present台灣 臺北市 台北 -
Market Access Manager百特 Oct 2021 - Dec 2023台灣 臺北市 台北It's a vitally important part of the pharmaceutical industry. I'm working on helping my company to build commercial success by positioning the products or service in the right way. With strong knowledge of local and global markets, to execute any successful market access strategy. To help establish the effectiveness and economic impact of the products and ensure patients can access this therapy quickly and continuously.My focus is to eliminate possible obstacles and accelerate the adoption of peritoneal dialysis treatment for ESKD (End Stage Kidney Disease) patients. To clarify any problems found on the clinical side need to be verified the reasons behind. To engage internal and external experts, including internal medical affair, marketer, government affair; and stakeholders such as healthcare giver, academic expert, government official, media, sociologist, patient association, etc.After more than a year of hard work, the peritoneal dialysis treatment received NTD. 433 million special funds from the MOHW (Ministry of Healthcare and Welfare) and encouraged healthcare givers to adopt this treatment in 2023. It takes a lot of efforts through the comparison of different policies around the world, as well as the analysis of the impact of policies to Taiwan in the past two decades, this critical and dialectical process is more valuable.I also lead the digital health issue task force of the Public Health Committee for the 2023 the Annual White Paper of the AmCham, the task force member include Baxer, Amazon, Medtronic, IBM, AZ, Sanofi, Zuellig, Moderna, Phyzer and J&J, total of 10 cross-field joint initiatives. In 2023, I received "The Rising Star Award" from Baxter which is specially selected for only one of the outstanding new employees in 2022. -
SpokespersonHealthconn Corp. (Foxconn Health Technology Business Group) Aug 2020 - Oct 2022台灣 New Taipei City 新店In 2020, due to organizational adjustments, I took over not only the cooperate spokesperson affairs, but also assisting YongLin Healthcare Foundation(永齡健康基金會) public relations and media affairs. I was responsible for the company's business or the donation plan of the Founder of Terry Guo. The writing of press releases or speeches.● Medical Viewing of New Standards for Asia Specific Precision Medicine (2021)I arranged the branding events to invite Dr. David Chang from the Harvard Medical School Massachusetts General Hospital, with the theme of "Medical Viewing of New Standards for Asia Specific Precision Medicine", collaborated with Commonwealth Magazine, Industrial Technology Research Institute, and Taipei Medical University. Join hands with industry, government, and academic experts to take the pulse of the development of Taiwan's biotechnology and medical industry. I'm working on building positive influence for Healthconn Corp.Interview with Common Wealth Magazine at the end of December, keynote speech at CWEF Forum (1/20), ITRI Biomedical Industry Forum Improving Clinical Outcomes for Asian Patients Around the World: Opportunities for Taiwan Biotech Industry(1/21), Taipei Medical University Medical Education Forum: Harvard View: Looking at the challenges and opportunities of Chinese medical academic development, education and learning(1/22), Mackay Hospital and Medical College Visit(1/25), NCCU Visit(1/26), Vice President Lai Visit(1/27), and the Ministry of Science and Technology Visit (1/28) (Thursday).
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Senior ManagerGenconn Biotech. Corp. (Foxconn Health Technology Business Group) May 2019 - Oct 2022After the loss of my father due to cancer in 2016. I return to the medical biotechnology industry, serving in the health technology business group of Foxconn Technology Group, looking forward to making changes to the world through my own efforts. ● Self Test Business DevelopmentIn 2021, during COVID19 pandemic, Genconn Biotech(康誠生技), a subsidiary of Healthconn(康聯生醫), as the general distributor of enterprise channel for the “Roche SARS-CoV-2 Antigen Self Test Nasal”. I'm responsible for leading task force to execute the business, integrating product technology, marketing, policy communication, and business sales to achieve short-term sales. Healthconn and its subsidiaries are at the forefront of epidemic prevention, exerting influence from different professional fields. In addition to the “Roche SARS-CoV-2 Antigen Self Test Nasal”, it also provides integrated services for quick screening and on-site inspection for business sectors. Combined with the medical team of professional healthcare institutions, the professional team provides streamline one-stop integrated services from reagent procurement, rapid screening and inspection, notification to waste disposal, etc. Through the joint efforts of the subsidiaries of Healthconn(康聯生醫關係企業), we have been working on the island in Taiwan from different professional fields and dedicated ourselves to Taiwan's epidemic prevention.
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Marketing ManagerGenconn Biotech. Corp. (Foxconn Health Technology Business Group) Sep 2016 - Apr 2019Taipei● Sino Cancer Alliance (anti-cancer campaign ) 永齡華人抗癌聯合行動Joining the Foxconn Health Technology Group, the main task is the anti-cancer campaign initiated by the Founder of YongLin Healthcare Foundation Terry Guo in 2017, call for proposal from physicians of Breast Cancer and Leukemia in Taiwan. I worked with the project team to launch ten large-scale clinical research projects. This campaign help eight thousands of cancer patients and have performed nearly 12,000 genomic tests every year and cooperated with world-renowned international biotech companies, including ThermoFisher Scientific, Guardant Health, Merck, Konica Minolta, NanoString Technologies, Becton Dickinson and Roche. We focus on bioinformatics, liquid biopsy, advanced laboratory technique, and aim to vision of “New Precision Healthcare Centennium ". Through this campaign, she came into the next-generation sequencing technology and opened up new opportunities for her in the field of molecular biology. Therefore, I'm also responsible for the development and service of functional medicine test, providing new possibilities in health check and precision medicine.● Special Assistant to the ChairmanI also serve as a special assistant to the chairman of the group's subsidiary, assisting in communication and contact with domestic and foreign partners, arranging visits and meetings, and participating in medical annual meetings such as ASCO, SABCS, etc., her footprint across the United States, Europe and China. She assisted in dealing with various important and urgent tasks with highly stress resistance.
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ManagerCommonwealth Magazine Group(天下雜誌群) Mar 2011 - Aug 2016台灣 Taipei City 台北● From CommonHealth to CommonWealthIn the early stage of the CommonWealth Magazine Group, I served as the Product Manager of CommonHealth Magazine for four years, and in charge of the branding and marketing, therefore has established experience and relationship in medical and healthcare industry. Due to my excellent performance, I served as the Product Manager of CommonWealth Magazine, expanding the field from healthcare to finance, social and humanities.● 14 Years Working experience in Media Group. I hava almost fifteen years working experience in the famous publisher -CommonWealth Magazine Group(天下雜誌群). I served as public relationship and marketing manager for CommomWealth Magazine and CommonHealth Magazine and led a lot of movements in Taiwan.During the days I worked at Magazine Group, I went deep into various aspects of finance, society, health, education, environmental protection, etc., I established many connections between enterprises, society and the government. I participated in promoting many leading issues in the CommonWealth Magazine group. In terms of the economy, the "CWEF" has been held since 2010 by inviting experts in the global finance and economic fields. The previous speakers include Jack Ma of Alibaba and Koike Yuriko, the current governor of Tokyo, Japan. This forum attracting nearly 500 CEOs every year participation; I invited benchmark companies to share experience; I cooperated with the French office in Taiwan to invite European experts and scholars to Taiwan, and encourage companies to embrace green economic issues; all the topics can attract the attention of the central and local governments, focus on the issues including life education, science education, civic education, environmental education, family education, etc.; -
Deputy ManagerCommonwealth Magazine Group(天下雜誌群) May 2005 - Mar 2011Taipei, Taiwan● One of the Most Influential Social Movements in Taiwan "Smile Taiwan 319 " The documentary "Discover the Beauty of Taiwan: Spring, Summer, Autumn and Winter" directed by Dian Yin, the founder of Common Wealth Magazine Group, documents the beauty of Taiwan. Following the trend of travel driven by the world in the past 12 years, a series of happiness special issues have been launched since 2014, depicting every person and thing in the area in depth from the perspective of the story. I was responsible for the promotion and planning of 20 publications in various counties and cities.● Trend Master "Kenichi Ohmae Forum, the Rise of the Asian, Opportunities and Challenges in Taiwan " (2008)Trend management master Dr. Kenichi Ohmae used to challenge traditional thinking and speak frankly and come to Taiwan to hold forums. Kenichi Ohmae emphasized that the rise of the Asian will be the most important new economic phenomenon in the world in the future. More than 3,000 people attended. I was responsible for VIP invitation and marketing promotion.● The world in the Eyes of Decision Makers Campaign (2007)Looking for the new generation of decision-makers, listen to their stories and their stories with the CommonWealth. Invite a new generation leaders to share their unique experiences and values, and inspire generations to make brave and critical choices. Interviewees include: Chairman of Xinyi Housing, Mayor of Taoyuan County, General Manager of Google Hong Kong & Taiwan, and Head of Consumer Finance of Citibank Taiwan, General Manager of IBM Taiwan. I was responsible for the planning and execution of series of branding events.
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SpecialistCommonwealth Magazine Group(天下雜誌群) Feb 2002 - May 2005● Kotler Marketing Forum-The Road to Branding and Globalization(2006)Commonwealth Magazine, Bureau of Foreign Trade (MOEA), and Taiwan External Trade Development Council (TAITRA) jointly invited the "Father of Modern Marketing" Philip. Kotler came to Taiwan to share the mystery of marketing and brand knowledge at the Taipei International Convention Center, and establish a framework for global thinking. I'm responsible for forum planning, overall coordination of various external publicity and surrounding activities.
Frequently Asked Questions about Chien Yu Lu
What company does Chien Yu Lu work for?
Chien Yu Lu works for 康健雜誌
What is Chien Yu Lu's role at the current company?
Chien Yu Lu's current role is General Manager.
What is Chien Yu Lu's email address?
Chien Yu Lu's email address is el****@****ail.com
What schools did Chien Yu Lu attend?
Chien Yu Lu attended 國立台灣大學, 台灣人工智慧學校(Aia) Taiwan Artificial Intelligence Academy, 國立政治大學 National Chengchi University (Nccu), 中山醫學大學 Chung Shan Medical University.
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Chien-Yu Lu
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