Chie Ferrelli Email and Phone Number
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I like to solve problems with data-driven digital solutions. With experience in advertising from Ogilvy and Leo Burnett handling 'Big Brand" consumer accounts like Nestle, McDonald's, Shell, I bring creative expertise to companies who are looking to transform and build digital teams handling platforms, marketing campaigns, and communities.My background includes 7 years of transforming and leading teams of up to 10 product marketing and digital professionals as well as working with cross-functional teams on core platform projects. I also have substantial experience working with global teams on technology and development groups, clients and channel/industry partners.My philosophies are: Look at the data and plan strategically. Be efficient in hitting multiple birds with one stone on the customer life cycle. Embrace change. Be metric-driven. Test often. Learn from failures. And have innovative product marketing strategies and go-to-market techniques to stand out from the crowd.Previous projects and campaigns have been acclaimed internally (SKY's performance awards - STAR Awards, 2014, 2015, 2016, 2017) and externally: Best in management of Business Award in 4A's Agency of the Year ceremonies (2013), Boomerang Awards (2015), Cablefax' Faxies Awards (2018), PANAta Awards (2017, 2018)My skill set is best utilized in marketing leadership roles for technology-driven companies who strive for strategic vision, collaboration, data-driven projects and programs, and execution of the best strategies in marketing problem solving including: product marketing, e-Commerce, digital acquisitions, content strategy, email marketing, search engine optimization, and more.Core interests include: Product Marketing, Digital Marketing, Project Management of Websites, Mobile Apps and Systems, Agile Methodologies, Campaigns, e-CommerceBorn Marichelle Yu, people call me Chie. Send me a message and let's talk about how I can help your organization and teams.
Watts Water Technologies
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Project Manager, Digital ExperienceWatts Water Technologies Jul 2021 - PresentNorth Andover, Ma, Us
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Digital Strategist And ConsultantFreelance Jan 2011 - PresentI am a digital marketing strategist with experience in multiple industries and in managing digital sales funnels from end to end. SEO/SEM, Email Marketing Specialist, Social Media Marketing Specialist, Content Writer, Media Planner, Web Content Manager, Campaign ManagerI’ve worked with small to large enterprises as well as individuals working on their own personal brand. Consulting with various businesses, some of the work I’ve done include spearheading a team of professionals providing comprehensive digital marketing strategies & solutions as well as collaborating with editorial and consumer marketing teams to create unique, revenue-generating advertising.Skills : Digital Marketing, e-Commerce, SEO, SEM, Social Media Marketing, Internet Marketing, Copywriting, Blogging, Niche Keyword Research, Internet Marketing, Project Management, Agile Product Marketing
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Project ManagerHyperactive Inc Oct 2018 - May 2021Leads digital projects in HyperActive Inc. which includes management of web and app development teams that build digital properties and produce content for Healthcare and Life Science clients. Client-facing, handles account and vendor management. Prepares proposals and manages budgets. Works individually and with internal teams in budgeting, UX design and strategy, overseeing development / technical projects, and ensuring project launches are on time and on-spec.
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Digital Marketing / Digital Platforms Sr. ManagerSky Cable Corporation May 2012 - Apr 2018Quezon City, Metro Manila, PhHired and managed a high-performing team of digital professionals handling: - Digital Platforms: Development and Management of Portals, Social Media, Mobile Apps - Digital Marketing for all brands: cable, broadband, OTT - Search Marketing, Online Advertising and New Media - Social Media Marketing and Community Engagement - Content Marketing and Creative Development on Digital Platforms: graphic design, videos, copywriting - Search Engine OptimizationLed cross-functional teams through successful digital campaigns and platform projects' product release cycles. Bridged the gap across groups translating marketing concepts, business-oriented and customer-centric value propositions into actionable technical concepts and vice versa.Transformed SKY’s Digital strategy which led to an increase in the company's reach and revenue. This included- upgrading and developing existing digital ecosystem (including e-commerce/payment integration and online activation of services) as well as streamlining systems to use best practices in set up and execution. In less than 3 years, digital initiatives increased pageviews by 9400%, with a conversion rate of 20% for online applications. -
Digital Solutions DirectorLeo Burnett Apr 2011 - Apr 2012Chicago, Illinois, UsLed account management business for key digital accounts: Globe Telecom, McDonald's, Havaianas, and Shell Built relationships with clients, negotiated contracts, and identified business opportunities with both new and existing customers. -
Senior Product Marketing ManagerIsland Logic, Inc Aug 2008 - Apr 2011Built and transformed the Product Marketing team which led to 100% employee retention. Improved quality of work, speed of execution, and alignment on priorities by adapting agile product marketing methods to adjust to clients' constantly changing market dynamics which led to at least a 20% month on month revenue growth. Success came through quickly implemented digital marketing campaigns, on-site promotions on e-Commerce stores, and email marketing of key accounts (gaming, health and wellness, retail) in US and Europe markets.
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Marketing Optimisation ManagerThe Fournaise Marketing Group Jul 2007 - Jun 2008Led account management and business development on key regional accounts (in South East Asia), working directly with clients or with multinational agencies. Tracking effectiveness and ROI for key accounts such as Intel, IDC, NikeCollaborated with the Company’s Technology Development Centre throughout the product’s lifecycle – from user experience design, road mapping key development stages, logging in user stories and launching projects.
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Marketing Communications OfficerLatitude Broadband Mar 2006 - Aug 2007Handled Marketing projects as company expanded global business. -
Sr. Marketing SpecialistMeridian Telekoms Inc. Jun 2003 - Mar 2006PhHandled B2B Marketing projects and Sales Support-projects for Corporate AccountsAssisted in Corporate Communications and PR ManagementProvided key training and product cascades to regional offices prior to the launch of Smart Bro -
Communications Researcher / TraineeOgilvyone 2001 - 2003New York, Ny, Us
Chie Ferrelli Skills
Chie Ferrelli Education Details
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University Of Asia And The PacificIntegrated Marketing Communications -
Ateneo De Manila UniversityBrand Management
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Ateneo Graduate School Of BusinessGeneral
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The Federation Of Philippine Photographers FoundationPhotography
Frequently Asked Questions about Chie Ferrelli
What company does Chie Ferrelli work for?
Chie Ferrelli works for Watts Water Technologies
What is Chie Ferrelli's role at the current company?
Chie Ferrelli's current role is Empowering digital solutions with customer-focused and data-driven strategies for over 15 years.
What is Chie Ferrelli's email address?
Chie Ferrelli's email address is ch****@****ail.com
What is Chie Ferrelli's direct phone number?
Chie Ferrelli's direct phone number is +63 2 636*****
What schools did Chie Ferrelli attend?
Chie Ferrelli attended University Of Asia And The Pacific, Ateneo De Manila University, Ateneo Graduate School Of Business, The Federation Of Philippine Photographers Foundation.
What are some of Chie Ferrelli's interests?
Chie Ferrelli has interest in Social Services, Science Fiction And Fantasy, Cooking, Economic Empowerment, Technology, Civil Rights And Social Action, Education, Local And International Travel, Photography, Science And Technology.
What skills is Chie Ferrelli known for?
Chie Ferrelli has skills like Online Advertising, Digital Marketing, Social Media Marketing, Advertising, Marketing Communications, Marketing Management, Crm, Marketing, Seo, Integrated Marketing, Digital Strategy, Product Marketing.
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