Chih Lin Chin Email & Phone Number

• Developed content strategy for sexual health clinic InSync Medical's website rebuild, which resulted in a 58% increase in daily views within five months and improved Google rankings
• Planned and executed a 9-month social media strategy for non-profit organisation WINGS, which boosted Facebook reach among target audience by 68% and attracted 100 participants for its webinar series
• Developed scripts and supervised production of video series for the Ministry of Manpower
• Produced a wide range of marketing content for baby bottle brand Hegen, including a brand book, product slogans, newsletters and press releases

• Produce breaking stories, feature articles and profile interviews for F&B and lifestyle beats
• Manage branded projects, including ideation, execution and client management

• Developed impactful content strategies for SMEs, demonstrating agility and resourcefulness in achieving results with limited budgets: - Generated leads for sexual wellness clinic InSync Medical with over 1.9K unique.

• Part of pioneer team that launched the digital arm of the Singapore version of ELLE (ELLE.sg) in 2016
• Managed editorial calendar and applied data-driven insights to boost unique views from 55K to 200K in six months
• Produced stories that garnered over 1M views in the first year
• Managed entire production cycle of branded projects, from ideation and execution to amplification
• Past clients include Dior, Uniqlo and ION Orchard
• Won Second Best Online Media 2016 by Marketing Magazine within first year of launch

• Planned, researched and produced compelling fashion and lifestyle features
• Penned monthly op-ed on topics ranging from feminism to sustainability
• Interviewed high profile personalities such as Diane Von Furstenberg and Nigo

• Managed entire production cycle of branded projects that spans different formats, from print articles to video, ensuring they fit seamlessly alongside editorial content
• Lowered production budget by 30% through building strong relationships with vendors
• Close collaboration with in-house creatives as well as freelancers to ensure successful project execution
• Ensured all projects and campaigns were delivered on time, on budget and on brief

• Produced editorial stories, including restaurant reviews and profile interviews, for bimonthly print magazine
• Crafted marketing content for company events including World Gourmet Summit and Gourmet Abu Dhabi
• Interviewed Ferran Adria for an exclusive cover story

Bachelor Of Arts (B.A.), Linguistics, Honours

Minor in Cultural Studies

Linguistics

Exchange studies