Celine Hoang Email & Phone Number

Emeryville, California, United States

- Optimize reports by building interactive dashboards and reports in MicroStrategy for internal and external use.- Conduct merchandising analysis and customers behavior analysis to give recommendations for merchandising and store layouts using Excel and R.- Perform t-test, regressions, and market basket analysis to make recommendations to increase 50% basket value and create optimal process for new store growth department using Excel, SQL, and R.- Regularly meet with clients to gather requirements, provide project status updates, and maintain client relationships.- Collaborate with a team of directors from the set team, training specialists, and independent operators to run tests and evaluate analysis results in real stores.

Hanoi, Hanoi, Vietnam

Boston, Massachusetts, United States

- Literature review on the impact of social media influencers to consumers’ purchasing behavior.- Utilize Dedoose to find research patterns and provide recommendations based on findings.

Boston, Massachusetts, United States

- Mentor students to learn the concepts of statistical methods such as linear regression, ANOVA, forecasting method through programming language SAS.

Hanoi, Hanoi, Vietnam

- Led a team of Developers and Analysts delivering key business results: over 40,000 new app users in 3 months.- Built dashboards and reports for Business Development, Marketing, and Sales Department using Google Sheet and Power BI.- Worked with Developers to collect quantitative data and qualitative data, analyzed into recommendations and actionable insights using Excel, and provided strategic recommendations for improvement, increasing the marketing and sales team's performance by 200% in one month.- Prepared and presented analysis and report to business departments to assist management in developing long-term business plans.

Hanoi, Hanoi, Vietnam

- Developed user-friendly website to enhance customer experience, including optimized check-out page that increased user clicks, and subsequently customer purchase by 15%.- Analyzed across channels such as SEO and paid search programs and increased approximately 50% in customer online register in the first month.- Performed tactical work within Google Analytics to provide insight and support the execution of day-to-day consumer.

Vietnam

- Built and executed action plans for campaigns to promote new products with a 300% increase in sales in 3 months. - Conducted competitive researches to develop suitable plans for branding and promoting products.- Planned and managed internal 15th-year-anniversary event for the company, managed 30+ team members and connected with over 100 entrepreneurs nationwide. - Managed extra curricular activities’ projects for customers with $5,000 fund-rasing: Books for underprivileged children in SAPA in cooperation with Volunteer for Education Organization (VEO) and “Vi ngay mai tuoi sang” fund-raising campaign in cooperation with VTV and Ministry of Health. - 02 times being chosen as “Employee of the month”.

Vietnam

- Developed ideas for videos; networked journalists and media agencies with the participant of the Miss Teen Vietnam contest. - Planned and developed content for 6 Facebook pages with 1,000,000 likes per page in average; increased traffic by 80% in 3 months.

Master Of Science - Ms, Marketing

Bachelor'S Degree, Auditing, 3.2

Activities and Societies: NEU HO CHI MINH COMMUNIST YOUTH LEAGUE - Co-Founder and Head of Communication and Media Department of SEvent.