Charlene Kuo Email & Phone Number

Taipei City, Taiwan

Bangkok, Bangkok City, Thailand

Kuala Lumpur City, Federal Territory Of Kuala Lumpur, Malaysia

- Evaluate new markets and develop strategies to expand the FunNow footprint.- Drive market research and analyses.- Develop new business models in existing geographies and high-level business cases to support continued geographic expansion.- Ensure project management and facilitation on various strategic projects.- Collaborate on planning and execution of fundraising and development activities with CEO&COO.- Work with cross-functional partners to strategize, plan and execute public relations initiatives including but not limited to editorial coverage, entertainment industry exposure, and events.

Kuala Lumpur, Malaysia

• Shaping launch playbook.• Develop a deep understanding of the market and communicate actionable insights that inform launch and go-to-market decisions. • Oversee local hiring and onboard new hires.• Primarily acquire quality merchants to join FunNow to provide diverse products and services to customers.• Establish trusted relationships with local industry players.• Monitor key performance metrics.• Drive on-the-ground marketing initiatives.

Taiwan

• Utilise AdAsia’s proprietary AI driven influencer platform to match make influencers with global/local clients; • Manage and led regional campaigns with APAC subsidiaries across Singapore, Thailand, Vietnam,Indonesia, Cambodia, Japan, Taiwan, Hong Kong, Shanghai;• Copy write compelling, customer centric content, including visions, mission statements and values along with integrating digital strategy through social media and other digital platforms;• Lead SSP and DSP technical connection to allow advertisers access to quality 1st party targetedaudiences through AdAsia’s premium publishers;• Simultaneously help enterprises meet global and local demands to deliver relevant and compelling digitalmarketing data;• Provide training, leadership and management of the Taiwan’s influencer marketing team;

Taipei City, Taiwan

AdAsia operates many offices in APAC including Singapore, Thailand, Indonesia, Vietnam, Cambodia and more. As one of the world’s fastest-growing advertising technology firms, AdAsia combines language expertise with the operational capabilities that you need in order to engage with global consumers to make the greatest impact. We simultaneously help you meet global and local demands to deliver relevant and compelling market data without sacrificing quality, consistency, or efficiency.Influencer marketing executive is responsible for matching influencers’ data to brand preferences to achieve the “Right Influencer to the Right Brand”Specialties include: -Advertising marketing strategy-Advertising Campaign Management -Brand Analysis and Communication-Digital Marketing on Social Media-Event Planning/Management-Influencer marketing strategy-Workshops Planning/Management

Sydney, Australia

• Continuous review, evaluate dynamics in the target markets and provide tactical advice to deliver programs, services and events that respond to the fast changing market demands;• Develop and execute strategic marketing plans for client to maximise market awareness and new customer acquisition;Key achievements:• Proposed, planned and implemented digital campaigns for regular clients that includes Westfield, David Jones, Burberry, Laduree, Alice Mccall, VW etc.• Project lead for The Sydney International Student Expo 2016, a “ONE STOP” platform for all the overseas students from different countries and cultural backgrounds to gain “3E” information; “Education” “Employment” and “Entertainment” in Sydney. The expo was located at Sydney Town Hall with more than 2000+ international students, 30+ Australian Universes, 20+ companies and brands.

Sydney, Australia

• Establish and maintain good relations with vendors from various industries to provide high quality weddings that exceeds clients’ requirements;• Organise, design and plan weddings for couples with good negotiation skills in a consultative approach coupled with good fashion sense and adaptable to pressure in the face of adversity;• Planned and coordinated 15+ weddings for couples all around Sydney;

Taiwan

Work alongside professionals to produce articles, interviews, films at newspapers and TV broadcast stations;