Chihyu (Alex) Chen

Chihyu (Alex) Chen Email and Phone Number

Marketing Manager
Chihyu (Alex) Chen's Location
Taipei–Keelung Metropolitan area, Taiwan, Province of China
About Chihyu (Alex) Chen

Experience in all types of channels, including Newegg/Amazon Seller/AVerMedia

Chihyu (Alex) Chen's Current Company Details

Marketing Manager
Chihyu (Alex) Chen Work Experience Details
  • Ezcast Pro
    Marketing Manager
    Ezcast Pro Jun 2020 - Aug 2023
    台灣 Taipei City 台北
    1. 全球電商電商0到1建立| 產品線業績達標率百分之百。| 跨部門協調與流程建置。| Amazon電商從0到1建立(e.g.貨代頭程合作, 法規、VAT申請)| LAZADA電商0-1建立(中心倉發貨/貨運/法規合標等調查)。| 銷售數據及退貨數據分析,協助PM優化產品| 市場調查、競爭對手研究| 站內廣告投放及流量分析| 促銷提案、預算控管及執行2. A/V產品行銷| 負責會議、娛樂無線投影產品| 專業媒體雜誌合作邀約及溝通| 官方網站(Wordpress)維護、SEO、部落格撰寫(英文Case Studies/Press/Copywriting)| 舉辦Webinar增加與代理商互動| 參展主辦(IFA/ISE/INFOCOMM)、合約簽訂、裝潢溝通| EDM發布、數據分析、產品包裝設計修正| 專業銷售通路布建(e.g. B&H)| Annual Business for A/V Products Planning and Execution
  • Avermedia Technologies Inc.
    Eu Channel Marketing
    Avermedia Technologies Inc. Sep 2017 - Feb 2020
    New Taipei City, Taiwan
    1. Sales of Amazon FBA/VC、Italy Sales、Germany Trade Marketing• E-commerce revenue growth around 158% in the first year onboard, coordinating local channels and EC to achieve balance between both.• Italy new distributor developed, new channel listings and maintenance, promotion, OEM/ODM• Germany Distributor maintenance, Increasing Run Rate, promotion to hit target, cooperated with distributor to push our products into retailer stores.2. Pan EU marketing (Brand Marketing)• Holding TwitchCon/IFA 2019 in Berlin and building a strong partner network• Germany subsidiary company assistance, including VAT/VerpackG application• Market analysis, digital marketing (FB/Google/Social Media), media/influencer/E-sport sponsoring, co-branding with other brands (e.g. Square Enix DE)
  • Newegg
    Assistant Product Manager
    Newegg Sep 2013 - Sep 2015
    Taiwan
    Lead of customer service department and assistant product manager, assisting PM to deal with distributors and manufacturers for promotion in US/Canada, KPI 2 out of 30 employees, with 121% categories YOY• Proven inter-department communication skill• Proven organizational and market analysis skill

Chihyu (Alex) Chen Education Details

Frequently Asked Questions about Chihyu (Alex) Chen

What is Chihyu (Alex) Chen's role at the current company?

Chihyu (Alex) Chen's current role is Marketing Manager.

What schools did Chihyu (Alex) Chen attend?

Chihyu (Alex) Chen attended Wenzao Ursuline College Of Languages, University Of Applied Sciences At Zwickau, National Kaohsiung University Of Applied Sciences.

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