Jianhui Chi Email & Phone Number

1、With 7 years of experience as a bank product manager and 5 years of pre-sales and project management experience with Hong Kong enterprise (01450.HK). 2 years of team management experience. Familiar with financial products and pre-sales solution promotion, possessing strong comprehensive management and coordination skills. Sensitive to data changes, proficient in digital transformation and empowering business through data-driven insights.2、Deeply involved in the construction of Ping An Open Banking platform from scratch, developing B2B2C channels from zero to thousands of merchants, and acquiring over 6 million retail customers through new retail channels. Heavily engaged in the product design and customer journey iteration of a personal loan mini-program based on the WeChat ecosystem for a Beijing-based bank.

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  Senior Product Manager

  Beijing Bank Co., Ltd.

  May 2023 - Present

  1、Projects: Personal Credit Department System Restructuring Project, Beijing Bank's digital personal loan mini-program2、Main responsibilities: 2.1、Led the retail loan "Digital Personal Loan Mini-Program" mobile product platform, creating a comprehensive vertical loan mini-program for Beijing Bank that integrates internet consumer loans, business loans, and housing loans. Responsible for leading the interface with risk decision systems, anti-fraud, big data feature systems, external data sources, biometric warehouses, and public security network verification among other relevant stakeholders and systems. 2.2、Responsible for completing the launch and iteration of risk control strategies, controlling and iterating through interaction journeys, risk pre-emptive rules, and product admission rules, and providing business and optimization suggestions based on post-launch data performance, cohort analysis, and channel analysis.3、Specific achievements: 3.1、Through the digital transformation process of the personal loan system, established Beijing Bank's first WeChat mini-program APP product using a user login status system from scratch. Supported WeChat social ecosystem marketing for customer acquisition and MGM (member get member) customer acquisition, with the mini-program newly launched customer acquisition increasing by over 9 billion in 9 months, and the proportion of personal loan disbursements through the mini-program channel rising from 0 to 10% of the bank's total and steadily increasing. 3.2、Established a step-by-step application process, risk pre-emptive measures, information caching, and break-point marketing customer journey, with a funnel-style management dashboard data report, and supported continuous iteration of user journey optimization and risk control deployment, shortening the overall process from customer application to risk approval by 20%.