After years of experience in marketing across various roles, I co-founded Base Creative Makers, a marketing agency that serves brands in entertainment, sports, and lifestyle, focusing on creative and strategic marketing solutions.

Leading Growth Marketing for Iconic Acts: Orchestrated the growth marketing efforts for one of the region's leading promoters, successfully bringing renowned pop culture acts like Imagine Dragons and Bruno Mars to Tbilisi.Ticket Sales: Designed and executed a comprehensive Digital Marketing and Communication Strategy that resulted in the sale of over 90,000 tickets during the summer 2023 season, setting a new benchmark for the projectHands-On Media Planning: Personally managed the media planning process, securing over 70 million impressions and maintaining a strong social media following of 150,000, ensuring the arena's continued presence and engagement.Data-Driven Decision-Making: Provided monthly thorough reporting to ensure that growth and sales campaigns were data-driven, allowing for informed decisions that optimized strategies.Creative Campaign Planning: Led the creative process for marketing campaign planning in the digital space, resulting in the creation of multiple highly successful campaigns, giveaways, and creative collaborations that resonated with the audience.Influencer Marketing: Spearheaded influencer marketing efforts by partnering with agencies and delivering impactful influencer activations for the events, further enhancing the arena's reach and appeal.Content Strategy Development: Built a content strategy to ensure steady engagement with the public in the digital space, consistently delivering compelling and relevant content to maintain audience interest.

Licensing Agreements: Successfully spearheaded negotiations for licensing agreements with prominent sports brands and individuals, including Football Club Benfica, and players like Leonardo Bonucci, Manuel Lazzari, and Marco Carnesecchi.Expansion into MMA: Pioneered the expansion of the brand into MMA, securing partnerships with UFC champions such as Alex Pereira, Glover Teixeira, and Rafael Dos Anjos.Athlete and Organization Management: Managed accounts for both football and MMA stars and organizations, fostering strong working relationships with agents and athletes.International Sports Marketing: Collaborated closely with sports marketing agencies in the UK, US, Italy, and Brazil to expand the brand's presence and secure crucial partnerships in both football and MMA.Growth Marketing Leadership: Led the growth marketing efforts of the company, overseeing a team of marketers, specialists, and content creators to ensure the brand's global presence was effective and compelling.Agency Partnerships: Established strong working relationships with marketing agencies in London and Seattle, ensuring top-notch content and delivery for the global market.Affiliate Marketing: Initiated and managed the affiliate marketing branch to drive business growth, securing partnerships with over 30 steady affiliates during your tenure.

Narrative Design: Spearheaded the development of a narrative design for a football web3 game, drawing inspiration from Fantasy Football and Football Manager, bringing innovation to the sports gaming industry.Startup Leadership: Played a pivotal role as a core member of an inspiring startup, revolutionizing the approach to sports gaming.Product Development: Led the end-to-end product development process, collaborating closely with development and design teams to bring the concept to life.KPI Monitoring: Defined and monitored the company's key performance indicators (KPIs) to ensure the effective delivery of the project and product, maintaining a focus on success metrics.Strategic Contributions: Made significant contributions to the writing of project whitepapers and go-to-market strategies, laying the foundation for a successful product launch.Strategic Partnerships: Forged strategic partnerships, such as the one with data partner Wyscout, to secure the necessary resources and means for the production of the product.

Team Leadership: Led a diverse team of over 30 writers, photographers, and videographers, overseeing content production for the digital platforms of the well-established Georgian magazine.Editorial Oversight: Served as the editor-in-chief for the magazine's web edition, strategizing and executing the delivery of highly engaging and sought-after content on the website.Digital Strategy: Developed a media plan and digital strategy that resulted in steady social media growth, helping the magazine surpass 120,000 followers.Audience Growth: Successfully boosted website visitors by over 25% over two consecutive quarters, contributing to the magazine's online reach and impact.Supporting Young Creators: Provided a platform and voice for aspiring young creators and writers, a contribution that remains a source of pride.Freelance Contributions: Even after transitioning from a full-time editor role to focus on other projects, continued to contribute to the magazine as a freelancer, maintaining a connection with the publication.

Digital Marketing and Communication Strategy: Developed and implemented a comprehensive digital marketing and communication strategy to establish and promote an English Language School in Tbilisi.Strategic Growth Plan: Created a six-month growth plan that ensured consistent and stable growth in the brand's online presence. This led to the school amassing over 120,000 followers.Content Strategy: Formulated a content strategy that positioned the brand with a creative edge in its communication with the public, engaging and resonating with the target audience.Community Building: To boost engagement and growth, initiated the "Social Dictionary" Facebook group, where people could collaborate in translating words and phrases from English to Georgian and vice versa. This group quickly attracted 30,000 members and is now one of the most active communities in Georgia.

Game Development: Initiated and developed the "Jackmate" football minigame to attract a new community of sports fans to the platform.User Acquisition: "Jackmate" drove a consistent 20-35% growth in user acquisition for the sportsbook with each edition.Revenue Impact: Users of "Jackmate" generated an impressive 50-80 Bitcoins per edition, significantly contributing to the business's revenue.Digital Brand Management: Successfully managed the brand's digital presence on Twitter, Bitcointalk, and Telegram. Direct communications with the community ensured a stable quarterly growth of 15-25%.Influencer Relations: Initiated and managed relationships with a pool of 15-30 influential figures in the crypto community on Bitcointalk and Twitter, enhancing the brand's online presence and credibility.Industry Representation: Represented the company at expos and conferences, such as the Blockchain Festival in Singapore and Blockchain Economy Summit in Istanbul, to establish a strong network and cultivate positive relationships with industry insiders.

Digital Transformation: Led the successful digital transformation of one of Georgia's most established radio broadcasters, pioneering its digital communications efforts.Social Media Growth: Established and nurtured the social media presence of Radio Liberty, catapulting it to become the leading digital media platform in Georgia during my tenure.Audience Expansion: Achieved a remarkable track record of doubling website visitors and social media followers year-over-year, contributing to a growing and engaged audience.Digital Marketing Expertise: Orchestrated advertising and digital marketing campaigns on Facebook and Google platforms, amplifying Radio Liberty's online visibility and reach.Digital Communication Strategy: Devised and executed comprehensive digital communication strategies that aligned with the broadcaster's mission and effectively conveyed its message to the audience.Analytical Reporting: Delivered detailed weekly and monthly analytical reports to the head office, offering valuable insights into performance metrics and suggesting data-driven improvements.Media Contributions: Demonstrated versatility by actively participating in the media team, hosting a morning show segment focused on technology and a weekly youth program on air, expanding Radio Liberty's content portfolio.Collaboration: Collaborated with cross-functional teams, including content creators and technical staff, to ensure a seamless blend of traditional and digital media.Innovation: Continuously sought innovative ways to leverage emerging digital trends and technologies to enhance Radio Liberty's online presence and engagement.

Script Writing: Developed engaging and informative scripts for educational TV shows, ensuring the content was accurate, clear, and accessible to the target audience.Promotional Writing: Crafted compelling and persuasive copy for television promos to attract viewers and generate interest in upcoming programs.Creative Ideation: Contributed innovative ideas to enhance the appeal of TV shows, devising strategies to make content more captivating and relatable.Audience Engagement: Implemented viewer-focused strategies to increase audience engagement, including interactive elements and captivating storylines.