Chiki Mishra Email & Phone Number

Jaipur, Rj, In

Jaipur, Rajasthan, India

●Improved product discovery methods of the websites to enable users to reach to their desired products in the shortest possible time. This impacted the conversion rate of the websites by 10% on the customer/consumer end. ●Improved the product suggestions and personalization aspect of the E-commerce website on different platforms to provide users with the most relevant products across categories. Impacted the conversion rate by 8%. ●Guided experimentation of industry trends including Machine Learning and A/B testing for better understanding of customer behaviour and preference. This improved the customer retention rate by 4% within 6 months. ●Developed customer journey mapping to identify customer behavior and pain points in the purchase process. This improved customer satisfaction rate by 6%.

Bangalore Urban, Karnataka, India

●Streamlined product delivery processes, scoping, prioritizing activities, and facilitating faster product launches, with increased bug fixes and improved release cycles, resulting in a 20% increase in customer engagement and delivery efficiency. Translating product strategy into detailed requirements and prototypes. ●Code71 - Led development of an Affiliate Coupons app for GCC countries Rebranded the app with a bigger goal of global acceptance rather than a local app. The App ranked among the top govt apps in the UAE Region on App and Play stores. ○ The app installs were nearly 15K within 2 weeks of launch. ○ Improved ROI and Business metrics. ●TakeIn - Online food delivery app environment for Saudi Arabia. It was an MVP-stage product. Multiple tech stack products have websites, web apps, and native apps. Developed product pricing and positioning strategies ●iHire - End-to-End Internal Recruitment Portal for the HR team to reduce manual work and be more organized, this reduced multiple manual work processes with higher productivity. Improved Efficiency by 60%●Spotter - A social listening tool for spam detection enabling businesses and marketers to track performance on various social media platforms. Improved response time of query analysis by 60%. ●New Product Development of Brands from 0 to 1 as part of client projects: ○ Aleph - Saudi Arabian official Apple Reseller. ○ Aldo - ALDO's website for the Saudi Arabia Market. ○ LC Waikiki - Turkish Brand's website launch in Saudi

Jaipur, Rajasthan, India

●Improved bounce rate of the non-European/Japanese websites by 25% YOY.●Improved conversion of UK site by nearly 3x, Australian site by nearly 2x, and Canadian Site by nearly YOY.●Assessed user behaviors, journey, and feedback and created product roadmap, identifying features and features gaps to increase the conversion rate for the US & European Market.●Worked closely with the design team to create designs and prototypes of the websites which translates into requirements for the tech team.●Worked with various cross-functional teams like marketing, tech, and operations for product launches and process improvements.●Being part of the international team to provide individual focus on the European and Japanese Markets and scaled it from 0 to 1.●Data Analysis using Adobe and Google Analytics, A/B Testing, User Research, etc.

Jaipur Area, India

Roles and Responsibilities:1. Root cause analysis of problems and suggesting improvements to product/ops based on insights.2. Developing analytical models to assess the impact of changes to pricing and products on business profitability and scale.3. Structuring concise reports with insights supported by solid analytics and logical thinking4. Enhancing data collection procedures to include information that is relevant for building analytic systems5. Processing, cleansing, and verifying the integrity of data used for analysis6. Using predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes.7. Defining metrics, understand A/B testing and statistical measurement of model quality.8.Moving seamlessly between business problems and coding. Developing solutions to solve the problem.9. Implementing the decided solution as well as the software infrastructure to enable a production-ready output.10. Transferring, communicating and reporting the gained knowledge and key findings out of the analysis, internally to the stakeholders.11. Processing, cleansing, and verifying the integrity of data used for analysis.

Pilani, Rajasthan, India

Worked as a Teaching Assistant in Centralized Purchasing Unit.

Bengaluru, Karnataka, India

Identifying new client companies within the designated market, generating new leads and calls to companies on the prospect list with the aim of increasing client volume for H&R Block India.Identifying potential business partnerships that offer a strategic fit in support of Block’s business strategy.• Scheduling appointments, preparing and delivering presentations and understanding to the client, having researched their business and requirements.• Meeting clientes and prospects to discuss their needs, outlining appropriate company services / offerings, and resolving queries as necessary.Effectively managing and attending corporate events / kiosk, Campus visits, informing and educating employees about the process in a friendly manner.An active member of Social Media Marketing Management team for strategy, planning, execution results & overall campaign management• Being an active member of Brand Strategy & Communication.• Email Marketing, selecting vendors and negotiating for best results.

Master Of Business Administration - Mba, 8.27

12, Science