As a media planning manager, I oversee the entire media planning process from media strategies and ideas development, to the media schedule up until the post-campaign evaluation for all the assigned clients. With those tasks in hand, I make sure that I provide clients sound OFFLINE AND ONLINE recommendations that will enable them to grow their brands thru culturally-relevant media ideas and strategies with the help of industry and proprietary tools. I champion the tools used by our regional… Show more As a media planning manager, I oversee the entire media planning process from media strategies and ideas development, to the media schedule up until the post-campaign evaluation for all the assigned clients. With those tasks in hand, I make sure that I provide clients sound OFFLINE AND ONLINE recommendations that will enable them to grow their brands thru culturally-relevant media ideas and strategies with the help of industry and proprietary tools. I champion the tools used by our regional partners.Digital strategy development and online ideas recommendation is also part of my tasks, helping clients extend their reach and to strategically achieve their communications objectives online.For the media research role, I personally manage the projects needed internally and externally. From client briefing to writing research proposals, 3rd party coordination and report writing. I make sure that the client only gets the best service and a very insightful final report.Categories Handled:Oral Care ,Personal Care, Transportation – Airline, Dairy, Telco, Beverage – Beers, Financial Institutions, Industrial Materials. Show less

As head of the Business Analytics team, I am responsible for providing insights derived from research data to create sound 360-degree media packages for our clients. Part of my responsibility is crafting and releasing of generic and tactical packages that ensures profitability of each of our programs or properties.Constantly aligns with the marketing and programing team for sales strategy development for regular selling season and for new business prospects. I keep the sales pipeline… Show more As head of the Business Analytics team, I am responsible for providing insights derived from research data to create sound 360-degree media packages for our clients. Part of my responsibility is crafting and releasing of generic and tactical packages that ensures profitability of each of our programs or properties.Constantly aligns with the marketing and programing team for sales strategy development for regular selling season and for new business prospects. I keep the sales pipeline for each program and keeps tabs of the inventory of the media executions that sales team can sell. I do work closely with the Head of Traffic Business Revenue and Assurance, Sales Head and Creative Media services team with day to day responsibilities. Show less

I oversee the entire media process from strategic recommendations, communications plan, detailed plan preparation, implementation, including review of plan performance of the assigned brands. I also do provide research insights in relevant presentations. I work closely with other service groups (and creative agencies in cases of AOR assignments) such as the Events Marketing, Digital, Strat and Finance.As an associate director, I build relationships with the Client and makes sure that all… Show more I oversee the entire media process from strategic recommendations, communications plan, detailed plan preparation, implementation, including review of plan performance of the assigned brands. I also do provide research insights in relevant presentations. I work closely with other service groups (and creative agencies in cases of AOR assignments) such as the Events Marketing, Digital, Strat and Finance.As an associate director, I build relationships with the Client and makes sure that all deliverables are met. I also work closely with the client service director to fulfill team’s financial goals (media billings & agency revenue). Part of the task is to understand the business dynamics & identify what marketplace response is required to build Client’s business. I also lead briefing to media vendors in cases of network pitches, major brand projects, etc. To make sure that the client gets ahead in the latest offerings and trends in media, I lead the team in identifying the best opportunities to connect with consumers with relevant, intimate and compelling ways, leveraging on unique consumer insights derived from available media research software and from the various data sources that we have. To better service the client I keep abreast of the latest media trends, competitive scenario and consumer behavior and media habits and landscape. Presents knowledgeably media reviews, including position papers on the latest media trends, competitive situation, consumer behavior and updated media habits. Show less

As a business planning director, I oversee the business planning needs of the team. I also manage the use of Mindshare proprietary tools. Manages client requirements by heading the day-to-day client interface. Manages and heads planning and strategy requirements of all handled accounts. Above all, I manage Media objectives and strategies presentation and annual planning needs. Oversees monthly, quarterly and annual media review preparation and presentations. Account portfolio includes… Show more As a business planning director, I oversee the business planning needs of the team. I also manage the use of Mindshare proprietary tools. Manages client requirements by heading the day-to-day client interface. Manages and heads planning and strategy requirements of all handled accounts. Above all, I manage Media objectives and strategies presentation and annual planning needs. Oversees monthly, quarterly and annual media review preparation and presentations. Account portfolio includes industries like Dairy ,Carbonated soft drinks, Alcoholic Beverage, Personal Care and Food Show less

•Handles all consumer research requirements for OMD and PHD. I was part of the Media Strategy arm of the research/insights department. We cull insights from the proprietary tools, industry data and ad-hoc studies. With the extensive knowledge in the media planning and buying process I conduct Media 101 training among new and current OMD and PHD clients. The training includes modules in detailed media buying, basic media concepts and other media related topics.Conducts consumer research… Show more •Handles all consumer research requirements for OMD and PHD. I was part of the Media Strategy arm of the research/insights department. We cull insights from the proprietary tools, industry data and ad-hoc studies. With the extensive knowledge in the media planning and buying process I conduct Media 101 training among new and current OMD and PHD clients. The training includes modules in detailed media buying, basic media concepts and other media related topics.Conducts consumer research studies for various OMD and PHD clients. Qualitative Day-After Recall studies for certain brands. Major tasks include, briefing of research agency, questionnaire construction, report Writing and analysis.• I also do qualitative exploratory and brand imagery studies (FGDs) Includes facilitation, report writing and discussion guide preparation. • Project management of Quantitative Awareness Tracking Studies. • Strategy development in business pitches and current media accounts by supporting the business development team in insights generation and idea recommendations. • Agency champion for the industry software and oversees OMD proprietary tools and ocal point-person for regional studies of OMD and PHD• Prepares the OMD Philippines newsletter “OnMedia” Show less

• Played pertinent roles in new business pitches by providing research and media insights to the pitch team. • The point-person when it comes to all research needs of the different divisions of the company.o Coordinates and facilitates consumer local and regional research projectso Focus groups and other in-house dipstickso Oversees quality control checks for the competitive advertising reports prepared by the ‘research assistants’• Updates clients with the latest industry… Show more • Played pertinent roles in new business pitches by providing research and media insights to the pitch team. • The point-person when it comes to all research needs of the different divisions of the company.o Coordinates and facilitates consumer local and regional research projectso Focus groups and other in-house dipstickso Oversees quality control checks for the competitive advertising reports prepared by the ‘research assistants’• Updates clients with the latest industry trends in media and research trends (annually/quarterly)• Makes sure that all the media research and consumer Insight needs of the company’s planning group are addressed accordingly. • Closely coordinates with the media directors and communication planners to discuss all their media research-related requirements especially during the “media planning season”. • Acted as Cluster Head for Nestle Beverage Group (i.e. Coffee, Nesvita, Coffeemate etc)o Oversees TV media plans, Heads strategic planning group, Overseas/Heads client servicing Show less

• PR and Marketing FunctionI develop strategic marketing plans for the client service department. Development of marketing and communication materials needed for various services of the company is also one of the tasks. Establishing new clients and assisting Client Service manager in contract negotiations with clients. Over-all supervision and management of AGB’s PR and communication services; Overall supervision and management of client communication materials (i.e. corporate… Show more • PR and Marketing FunctionI develop strategic marketing plans for the client service department. Development of marketing and communication materials needed for various services of the company is also one of the tasks. Establishing new clients and assisting Client Service manager in contract negotiations with clients. Over-all supervision and management of AGB’s PR and communication services; Overall supervision and management of client communication materials (i.e. corporate announcements, Bulletin, training manuals, corporate brochure etc.) and Special Events (i.e. product launches)•Client Servicing/Training and Software ManagementAs an integral part of the Client service team I manage training sessions for the handled accounts. I also handle corporate presentations not only to current clients but also to prospective clients. Monitoring the clients’ progress in terms of software use and ensuring a full integration of all AGB Software, Arianna Assists clients in their media planning needs, by continuously guiding them in the use of Arianna’s viewing behavior module, understanding the TAM data and evaluation of TV viewing behavior reports .Also helps clients fully understand brand competition, brand performance and total TV Advertising landscape using Arianna’s post evaluation modules. I also do constant evaluation of the software features and upgrades.•Report and Quality ControlConstantly monitors TV viewing behavior thru the AGB software; Prepares daily checks and quality control procedures on the daily data uploaded in the AGB system. Show less

Manages the daily transactions in the storeHandles customer relations and services