Brand Manager
CurrentEnsure consistent branding; conceive and manage creative projects from start to finish, producing content for print, web, social media, and video. Also, produce a bi-weekly professional podcast, The Gifted Life Podcast; selecting guests, topics, and marketing show. Build, update and maintain lopa.org along with content creation and moderation for all social media pages. Supervised plans and schedules for the Donate Life Louisiana Facebook Page and grew following to around 17,000. Attained worldwide coverage from a Father’s Day story covered by CBS, that went viral on social media and was viewed more than 200 million times in multiple languages across 65 countries. Rebranded LOPA in 2018 with new social media pages. Grew organ donor registrations consistently year over year through digital outreach. Appointed to the national media committee of Donate Life America (2019 serving thru 2021.) Established a strategic plan for continued steady growth.