I’m extremely good at one thing. And that’s helping software and tech companies to rank for their target keywords.Results➡️ I was part of a team of content marketers that helped Aura (a digital security company) increase organic traffic by 90% over a period of six months.➡️I Created and executed a content marketing strategy to help Aurelius (user research platform) double organic traffic in 8months➡️ Helped Guru (HR tech company) increase organic growth to the template section of the website by 585% ➡️ Helped GoLinks (a link management platform) to rank for over 1,200 keywords within a year through topic clusters and long-form content writingAnd right now, I work at Moz where I'm overseeing the content strategy for the Moz website with a goal to reclaim lost traffic and increase conversion by 15% YOY.My ApproachThe first lesson I learned in SEO is that “not all traffic is created equally”. Traffic is not the goal. Driving bucket loads of sales that generate ROI - that’s the goal.You want targeted traffic from a qualified audience most likely to buy your offer or take your call to action. Here's how I implement product-led content✅ Become obsessed with your ideal user by using audience insight to understand the problems they face, what they want in a solution, and how we can position the brand as a trusted source✅ OWN topics, not just keywords, to build authority in your niche and beyond✅ Build a product blog to naturally show product use cases while positioning as the source of truth✅ Diversify content formats with webinars, educational YouTube videos, expert insights, podcasts and other multi-media formats✅ Create and execute content strategies designed around the product features/solutionsOn the side:I’ve published on Hackernoon, Semrush, and Search Engine Watch. I’ve been featured on HubSpot, Entrepreneur, Search Engine Journal and Search Engine LandI've spoken at BrightonSEO, MozCon, Women In Tech SEO Festival, DigiMarCon, and LondonSEOXLI’ve driven results for small businesses that needed help competing and for top brands on the edge of glory.When I'm not working on content, I use my spare time to:- Browse TV shows on Amazon Prime that I never watch- Work on projects to uplift BIPOC marketers through the Freelance Coalition for Developing Countries- Cook complicated dishesI'm taking on clients who need content strategy work, so DM me!