Michael Chimenti Email and Phone Number

Manager/Copywriter who creates and oversees the development of all Amazon & retailer.com web copy

In-house copywriter providing marketing and creative copy to every department in the company, including sales, product design, marketing, packaging, and internet sales. • Wrote long-form SEO copy for all products being sold on Amazon, generating revenue of $6 million annually.• Supplied long and short-form marketing copy to all salespeople for accounts including Target, Bed Bath & Beyond, JC Penney, Macy’s, Walmart, and all major online retailers.• Created package copy for entire line of original items created for the Brookstone brand as well as catalog and web copy.• Provided print catalog and advertising copy for all brands.• Partnered with product and package designers to create original content to be used on a variety of products including stationery, bath, cosmetics, women’s accessories, and holiday items.

Senior-level writer who generated SEO copy, print ads, packaging, catalog product descriptions, instruction sheets, and video content for one of the largest manufacturers of premium branded children’s consumer products in the world. Collaborated with marketing teams managing and executing 7-figure programs for licensed brands that included Disney, Sesame Street, Nickelodeon, Hit Entertainment, and Viacom. Proficient in all relevant areas of trademark and IP law with strong administrative, managerial and organizational skills.

Project Manager who oversaw the development of product instructions for all electronic and mechanical items in entire portfolio of Fisher-Price infant-preschool licensed products. Established in-house instruction sheet development department, eliminating need for outsourcing writers and graphic artists, saving $100,000+ per year in freelance writing and graphics fees. Worked in conjunction with graphic designers ensuring development of clear concise product instruction sheets that alleviated consumer frustration and eliminated product returns and negative reviews on consumer websites.

Tracked all copy schedules and deadlines with Mattel’s Hong Kong offices.Submitted product names for trademark search and registration and reported results to management and marketing. Instrumental in developing Mattel’s first digital trademark database.Attended Toy Fairs in New York, California, Hong Kong and Arizona as well as local sales and marketing meetings.Traveled to Hong Kong and El Segundo, CA and met with MATTEL staffs.

Managed the development of all multi-language package copy for direct import product lines totaling 400+ SKU’s.Provided support to corporate sales, marketing, packaging and legal departments.Coordinated with Mattel’s affiliate offices and translators worldwide.Edited and distributed approved copy to Hong Kong offices. Proofread and approved all mechanicals and press-proofs.

Trained and provided leadership to a staff of 20+ employees answering all consumer inquiries.Issued weekly safety and injury reports to all department heads and Product Integrity Department in Hong Kong.Managed an annual consumer satisfaction survey and reported results to senior management.