Francisco Chinchot Guzmán Email & Phone Number

Mexico City, Cdmx, Mx

México

In my role, I worked closely with local franchise managers to develop and align publishing plans with content strategies. I contributed to the design and execution of global community development programs for multiple franchises, driving a significant 52% year-over-year growth in followers. A key part of my responsibilities included managing communication plans and continuously improving community engagement.I designed and managed community development projects aimed at identifying and collaborating with content creators to amplify our message. I built strong relationships with key community partners, such as fan sites, influencers, and volunteers, which helped foster a more engaged and loyal audience. Collaboration was central to my role, and I worked closely with publishing, web, and mobile teams to ensure strategic alignment across all channels.In addition, I analyzed and reported on team performance, using the insights to optimize strategies and drive continuous improvements. I provided meaningful feedback to game teams based on the community's sentiment, concerns, and suggestions, ensuring our efforts were responsive to player needs. A key achievement was the 35% year-over-year growth in our influencer roster, identifying and developing talent to create content that aligned with critical franchise milestones.I coordinated social boosting efforts, managed CMS content and publishing, and worked with both internal and external content vendors to ensure consistency and quality. I also planned and created engagement opportunities at in-person and online events, ensuring high participation and brand visibility.Lastly, I produced detailed reports on channel performance, community sentiment, and local trends, helping to inform strategic decisions. Acting as a public-facing representative of Blizzard, I communicated on behalf of the brand across multiple channels and at events, ensuring a consistent and positive brand image.

México

México

As a Digital and Trade Marketing Manager, my key responsibilities focus on creating and executing integrated marketing strategies that enhance brand visibility, drive customer acquisition, and support product sell-through across both digital and physical retail channels.I lead digital campaigns across paid search, social media, display, and email, while also overseeing trade marketing initiatives like in-store promotions and merchandising, ensuring alignment with overall business goals and product positioning.Collaboration with sales, product, and creative teams is vital to ensure that both digital and trade marketing activities are synchronized, maximizing the effectiveness of advertising efforts across channels like SEO, SEM, programmatic, and retail. My role also involved building and maintaining strong relationships with retail, distribution, and OEM partners to ensure seamless execution of co-marketing activities and increase product visibility.Content creation is a key aspect, requiring to work closely with creative teams to develop assets that resonate with both digital audiences and retail partners, while staying within budget to maximize ROI. Performance analysis was a constant process, where I leverage data insights (e.g., ROI, CTR, CPC) to optimize both online and offline campaigns for better results.I managed and executed promotional activities, such as product launches, trade shows, and in-store displays, ensuring that digital and retail marketing efforts are cohesive. Additionally, staying attuned to market trends, competitor activities, and consumer behavior to continuously identify new growth opportunities. Partner and vendor management, including working with digital agencies and content creators, ensures smooth execution of marketing strategies, making your role crucial to the success of the brand across various platforms.

Mexico City Area, Mexico

In my role, I developed and executed comprehensive e-commerce strategies aimed at driving online sales, improving user experience, and maximizing website traffic and conversion rates. I led and optimized paid digital marketing campaigns across search engines, social media, display, and email marketing to boost brand awareness and customer acquisition.I oversaw the day-to-day management of the e-commerce platform, ensuring optimal product listings, site performance, and user experience to enhance both engagement and sales. I improved organic and paid search performance by implementing SEO best practices and optimizing SEM campaigns, increasing visibility and driving targeted traffic to the site.To further improve results, I analyzed website performance data and user behavior, implementing conversion rate optimization (CRO) tactics such as A/B testing, content adjustments, and checkout process enhancements. I ensured that digital marketing strategies aligned with e-commerce initiatives across all channels, driving a seamless customer journey from discovery to purchase.I developed customer retention strategies by leveraging email marketing, loyalty programs, and personalized content, boosting repeat purchases and increasing customer lifetime value (LTV). My responsibilities included tracking and analyzing key e-commerce and marketing metrics, such as traffic, conversion rates, and ROI, using these insights to continuously refine strategies and ensure business goals were met.I managed both digital marketing and e-commerce budgets, ensuring cost-effective resource allocation to maximize return on investment (ROI). Additionally, I collaborated with external partners, including e-commerce platforms, digital agencies, and payment providers, to ensure the smooth execution of marketing and e-commerce strategies, maintaining operational efficiency and achieving business success.

Distrito Federal

I developed and executed tailored marketing and digital strategies for both B2B and B2C clients, ensuring alignment with their specific goals, target audiences, and brand positioning. I managed the entire lifecycle of digital marketing campaigns, including content creation, social media, paid media, SEO/SEM, and email marketing, delivering measurable outcomes for clients across various industries.Serving as the main point of contact, I built and maintained strong relationships with B2B and B2C clients, ensuring effective communication and strategic alignment with their business objectives. Collaborating closely with creative teams, I oversaw the development of high-quality content and digital assets such as ads, landing pages, and blogs, ensuring the messaging resonated with diverse target audiences.I tracked and reported on campaign performance using analytics tools, providing clients with insights into key metrics like ROI, engagement, and lead generation, and making necessary adjustments to optimize outcomes. For B2B clients, I implemented lead generation strategies that focused on nurturing prospects through the sales funnel, while for B2C clients, I enhanced conversion rates and customer engagement through targeted marketing efforts.Additionally, I ensured seamless integration of marketing efforts across various digital channels, adopting a multi-channel approach to maximize brand reach and effectiveness. By staying updated on industry trends and emerging marketing tools, I provided clients with strategic insights to remain competitive.As a team leader, I mentored and guided marketing and digital teams within the agency, fostering a collaborative and innovative environment that consistently delivered impactful campaigns. I also managed budgets for multiple client projects, ensuring efficient resource allocation while maintaining high-quality standards and achieving business goals.

Ciudad De México Y Alrededores, México

Involved in projects for adidas Mexico, NFL Mexico, Ford Mexico, Pfizer, Xbox, HotWheels, Mattel and Barbie. Developed strategies for public relations for each brand I was responsible for, increasing media presence and ROI in almost 25% compered to previous efforts. While working here, I developed skills for: Public Relations, Media Summon and Quantification of ROI with traditional media outlets. Created launch strategies for Xbox's titles as Halo Reach, Fable, Forza Motorsport, and Heroes del Ring. Conducted also strategies for NFL Mexico (Cheerleaders' and players' visits to Mexico, Madden 2010 videogame launch, signing of agreements between NFL and sponsors) and adidas (Press releases and presentation of Mexico's National Football Team Uniforms, signing agreements, new product launches, press events.)

Ciudad De México Y Alrededores, México

Responsible for designing NFL ofline and online campaigns in order to promote american football in Mexico. Implemented digital strategies to promote events, NFL games and merchandising. Activly planning marketing activities (contests, events, relationships with sponsors) in order to increase branding.

Marketing Assistant AreaSupport for various marketing projects.Experience:- Strategies for launching new products- Market research for the launch of new products (Lincoln MKS and MKT)- Public Relations with automotive Media- Support in events - Relationship with advertising agencies

Master'S Degree, Marketing

Graduated Student

Postgrado, Marketing Digital Y Publicidad Interactiva

Especialista en Marketing Digital y Publicidad - Conocimiento para estrategias SEO y SEM - Implementación y desarrollo de estrategias en.

Licenciatura, Mercadotecnia, Borrego De Oro

Activities and Societies: capoeria, música, cine, tenis, deportes, centro de responsabilidad social ciudadana.- Representative Team.