Dennis Chin Email & Phone Number

Taiwan

Taipei City, Taiwan

Taipei City, Taiwan

Taipei City, Taiwan

Most updated key roles & achievementsBusiness driver- Driving business result for brands instead of digital media numbers; educating brands to build data-driven mindset behind all media/tools investment and helping to build effective ways to turn data into sales; formulating digital strategy, data marketing planning and media synergy to drive total brand sales / business result instead of online result only- Driving business for brands by managing digital marketing budget from 10+ global and local clients, including Watsons / Kimberly Clark / DBS / Prudential / Friday EC and other global and local brands - Business lead of a new regional agency brunch. Lead of pitching, new products formulation, client up-sell & big clients' retention. - To explore new revenue source by pitching, bringing in new client via personal networks, up-selling existing clients (from media planning only to data management project) and innovating new products such as search consultancy services to broaden the base of profitability. Bringing over NT$100M new business in one yearAgency products Innovator - Being innovative to create new services/products for company to up-sell & pitch. From media planning to business consultation, to explore new effective services to add value to client, driving new business opportunities and pursue for win-win result. Team vision leader- Leading and transforming a team of 18+ digital media experts media planning & operation to business / media operation consultantClients business partner- To deepen cooperation with clients, besides media + buy, delivering consultation services for CRM planning, brand positioning, product communication to data management & application. Pioneer in digital & data usage - One who are passionate to help shape TW digital trend- Planning and speaking at digital lectures for global brands to deliver knowledge about the trend of digital planning logic, new digital tools, medias operations and data management.

Taipei City, Taiwan

- To oversee digital review, analysis & optimization: KPI review model with clear benchmark to ensure analysis is actionable and logical to drive the best in/cross-campaigns optimization- To plan and optimize digital performance strategy for Watsons / DBS / Prudential / Friday EC: from studying brand industry insights, consumer insights, formulating digital strategy to campaign optimization. - Medias planning type includes but not limited to mobile, social media, video, KOL, iWOM, reservation buy, media co-operation planning. - To Lead a winning team of 6 to fulfill client's business goals.- To oversee media mix evaluation & operation - Take brief from client and come up with digital media strategy to ensure the best in class targeting, sufficiency, delivery & cost-efficiency which can fulfill client’s marketing objective, business goal and brand building.

Taiwan

Digital Media planning, operation & optimization- To oversee P&G brands (TW/HK) / VISA / UA / UBS (TW) ’s digital strategy, planning, buying & execution, including mobile, social media, iVideo, iMedia & Media co-operation. Leading annual digital review + optimization strategy. - Take briefing from client and make digital media choices to ensure the best in class targeting, sufficiency, delivery & cost-efficiency which can fulfil client’s marketing objective, business goal and brand building purposes- Provide “always-on” strategy to empower brand to maintain consistent and appealing exposures onlineInnovation- Explore, drive & evaluate innovations with Global vendors including Inmobi, Admob, appier, Facebook, Google, Yahoo, MSN, comScore, Sizmek & DoubleClick. - Drive JBP with main local digital vendors including Vpon (Mobile ad networks), Yahoo (TW), GQ, Elle, appledaily, and Babyhome- Plan and conduct digital training for P&G brand managers including digital trends, updates, practises and solutionsAnalysis & Review- Frequently review with brands to ensure digital plans are in-line with global guidelines, and digital marketing principles: 4C (Catch-Connect-Close-Continue), P2P (Path to Purchase), and owned-paid-earned media- Formulate KPI for brands to follow in order to create strong base for on-going optimization

Taiwan

DG MediaMind, Taiwan –www.mediamind.com, Senior Account ManagerDG MediaMind is an international company with 40+ offices all over the world which is the pioneer in the industry to provide technologies and consultation services for the management, optimization and data analysis of online marketing, from search engine marketing, standard banners to rich media and mobile advertising. Account Management- Overseeing all company's ad-serving and ad-tracking campaigns in Taiwan- Connect with global branches for updates of ad-serving technologies and help adapting and implementing in local marketsDigital Marketing Analysis / Data Analysis / Consultation - Providing data analysis and consultation for digital campaigns' performances to major international / local agencies and global brands clients- Help to develop new digital ad formats and rich media for local market and Taiwan publishers, and help tracking and analyzing to localize & optimize the ad formats Digital Sales- Educate and up-selling agencies and clients by introducing advanced technologies to optimize digital campaigns

Hk & Tw & Gz

Jiepang 街旁, Taiwan, Hong Kong & Guangzhou – www.jiepang.comHead of Business Development, Marketing and SalesJiepang, founded in 2010, is a mobile app which is a social media platform focusing at location based services (LBS). It grows into a more mature social media app with more tailor-made functions, to serve 4M+ users in Greater China better, and to provide. Business Development- Meet with technology leaders, agencies and advertisers to seek business opportunities and drive revenues - Present speeches in seminars and talks to showcase the culture and belief of the apps and the marketing innovations it brings- Plan marketing and PR campaigns with brands to drive awareness for the appsDigital Sales- Educate the market and creating sales leads, at a market where products are seldom/never to be heard - Formulating business models, products and rate cards for sales and meet targets- Successfully opened new markets and setup new case studies and generate revenues for company, brands included but not limited to Sheraton, Giorigo Armani, DFS and ChowSangSangManagement (Digital sales and Digital marketing)- Manage a team of 10 across Taiwan, Hong Kong and Guangzhou to meet sales target, plan and execute PR and mainly mobile marketing campaigns

AsiaPac Net Media limited, HK - www.asiapac.com.hkSales Manager & PartnerAsiaPac, founded in 1996, provides a comprehensive range of result oriented Digital Marketing & E-commerce solutions covering Search Engine Marketing (SEM), Mobile marketing, Social Media Marketing, Search Engine Optimization (SEO), Email Marketing and online shop system.Sales & Account management - Selling digital advertising products to brands and agencies - Proven record of closing sales quarters with average 150-180% of sales targetManagement- Manage a team of 2 to meet sales target- Conduct sales trainings

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