Drove the achievement of the Area Sales Target in volume, NIV(net invoice value) and Gross marginSupervised and controlled Area Field staff including the Sales promotion team to achieve approved sales targets.Kept market conditions under constant review in order to assess accurately market developments and potentials.Was conversant with all competitors activities and reported promptly any changes in price,products, distribution and credit facilities.Ensured brilliant execution of promotional activities by ensuring right oulets are selected, third parties are adhering to standards.Was responsible for classroom/ on-the-field training of the Area Sales force

Delivery of distribution target at retail and wholesale levels.Delivery of merchandising target.Suggested and implemented local promotions to enhance visibility and volume sales.Sourced, Shortlisted, Interviewed and recommended all merchandisers, redistribution team members and also ensured termination of all non performers.Effectively reported on competitors activities- prices, promotions, new products, re-launchs,trading terms.Ensured accurate, constructive and timely reporting.Monitored, Controlled and trained redistribution teams against set individual targets and performance objectives.

Incharge of order generation and invoicing for customers.Responsible for balancing the accounts at the end of every dayCash lodgement at the bank.