Ching Hsu Email & Phone Number

Analyzed and articulated the impacts of business initiatives via hypothesis testing, statistical models (e.g. Bayesian structural time-series models, clustering), and dashboards.• Facilitated over $1 billion in investment/value through incrementality analytics, providing decision-makers with impartial financial outcomes and actionable insights.• Enhanced and refined the internal analytical tool using k-nearest cluster analysis and statistical tests, thereby enhancing measurement accuracy.• Collaborated with cross-functional teams to convey intricate analyses into comprehensible and actionable recommendations, fostering effective communication and synergy.

Dallas/Fort Worth Area

Identified and communicated data-driven insights to stakeholders and upper management via data analyses, statistical models (e.g. linear regression, logistic regression, decision tree analysis), and dashboards/reports• Recognized page load time thresholds by marketing channels and measured their impacts on conversion, helping to improve conversion rate by 20% • Developed, validated, and implemented a risk model with the data science and engineering team, decreasing the chargeback rate by 18%• Tripled monetization revenues over a one-year-period by optimizing 3rd party offers with cost-benefit analysis, market sizing analysis, and A/B testing• Designed and presented dashboards which interpret marketing opportunities, offer performances, and consumer behaviors to upper management

Dallas/Fort Worth Area

Optimized customer segmentation and profiling approaches by Exploratory Data Analysis and Decision Tree Analysis in SAS/STAT• Improved win-back email open rate by 23% through targeting on churn customers with identified characteristics• Derived insights and presented data-driven results to Marketing and Product leadership for future marketing tactics

Master'S Degree, Marketing

• Concentration in Data Science

Bachelor'S Degree, Business Administration And Management, General

• Concentration in Marketing - Market Research, Digital Marketing, and CRM