Ching Lin Email & Phone Number

Taipei City, Taiwan, Taiwan

Taiwan

Strategy Planning:- Planned and executed user behavior tracking strategies to enhance our platform and UX, increasing the monthly retention rate by 30%, session time by 90%.- Constructed standard operating procedure for in-app outreach strategy, resulting in the growth of video output rate and business sign-up rate by 3 times and 5 times, respectively.Project Management:- Designed and developed an internal Business Intelligence System by coordinating with UI/UX designers and engineers.- Coordinated with appropriate teams to enhance the experience through inspecting user feedback and technical issues, and respond to users in a timely manner.Database Creation and Data Analyst:- Coordinated with data engineers on evaluating user behavioral logic to develop a user management database via SQL.- Supported app design and remarketing strategies enhancement by transferring data from MySQL database to google sheet and conducting data visualization. - Consulted and guided different departments to optimize product roadmap, prioritization, and market strategy by auditing and troubleshooting operational procedures.Digital Marketing:- Optimized digital advertising creatives to lower CPI by 32% through constructing new methodology, using creatives’ attributes and CPI to conduct correlation regression model, and implementing effective monitoring.- Allocated multi-million dollars of digital marketing budget on a bi-weekly basis by contemplating on historical data and the ever-evolving business growth plan.

Taiwan

Building audit skills: -Financial and tax reports auditing and reviewing. -Internal control systems inspection.Critical Thinking: -Performed critical reviews for clients' financial accounts according to essential accounting standards. -Applied quantitative/qualitative analytical skills to conduct trend analysis in accordance with an in-depth understanding of clients' business models, industries, and management risks/strategies. -Researched market trends within various of client bases including Walsin Lihwa Corporation, a leading manufacturer of bare copper wire and cable in the Greater China Region, and Rock Records & Tapes., the biggest music manufacturer firm in TaiwanProject -- Initial Public Offering: Provided professional consultation for Ecloudvalley Digital Technology Co, Ltd, an agent that promoted Amazon Web Service., in the accounting aspect of IPO process. -Industrial analysis: Analyzed and comparing the company’s strengths and weaknesses in the accounting aspect to the competitors. -Internal control Test: Discussed the weaknesses of the internal control system with the client and providing improvement solutions especially in purchasing fixed assets. -Financial report Analysis: Analyzed the financial position of Ecloudvalley and predicted the growth of the company. -Asset impairment evaluation: Evaluated the value of fixed assets and intangible assets according to accounting standards; examined the rationality of the policy in preparing bad debt allowance. -Secondary Public Offering process: Assisted clients by preparing documents for SPO and resolved the problems arising from employee stock option.

Master'S Degree, Business Finance, Distinction

Bachelor'S Degree, Accounting