Ching-Min Chen Email & Phone Number

Taipei, Tw

台灣 新北市

- Marketing Strategy Development: Developed and executed comprehensive marketing strategies for gaming products across digital and traditional channels, optimizing engagement with targeted demographics.- Budget Management: Allocated and managed the global marketing budget to maximize ROI and achieve business objectives through effective distribution across regions and channels.- Regional Consulting: Provided tailored regional marketing consulting, aligning strategies with global goals while addressing the unique needs of different markets.- Asset Coordination: Coordinated the production and approval of marketing assets, ensuring compliance with brand guidelines and timely delivery of promotional content.- Partnership and Team Collaboration: Built strong relationships with gaming partners and collaborated with cross-functional teams, mentoring junior members to enhance team efficiency and drive successful project execution.

台灣 新北市

Data Team R&D & Training Program Responsible for data collection, and automated data saving Programming Languages: C#, MS SQL, Git 1. Collect, clean, and save data into the SQL server 2. MS SQL management 3. Discuss demand with analysts 4. Optimize and maintain existing programs 5. Rigorous coding style

New Taipei City, Taiwan

Focusing on the B2B market: All-in-One Direct View LED Display. Working on planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. Will also effectively monitor and present project updates to relevant stakeholders, clients, or project team members. Communicate with BU, Creation Team, and RO Marketing (and any other necessary department). Collect and manage the information, then, deliver it to the right group. A Product Marketing Manager needs to be a great bridge between every department, also lead the project in a profitable way for the company.Responsibilities:- Set marketing plan - Set a project timeline- Monitor the project deliverables - Update relevant stakeholders or team members on the project progress - Coach and support project team members with tasks you assign them- Budget control- Solve relevant problems in the belonging project - Track every result and find the feedback to improve the next project/process- Research: market information, purchase journey, customer persona…etc.

Reach sales targets by using all marketing resources: The performance of each district has grown by an average of 200% to 300% since taking over Brief description of work content - 1. Manage the marketing team in Thailand, also personally plan and execute marketing strategy in Hong Kong, Cambodia, and Laos: →Ensure that the direction of the headquarters can be accurately extended to the various district, and at the same time, integrate local needs to meet market needs →Understand the different needs of each district, and adjust the appropriate marketing plan according to the different progress of product promotion →Establish a marketing team: train team members, work assignments, teamwork, and establish task goals2. Inter-departmental communication: →Determine the sales direction and inventory status of the sales team, and operate the marketing plan to hit the target →Understand product information from the product department and translate into consumer language →Communicate with the financial department to ensure the smooth payment of the account3. Planning and controlling the budget →List all marketing activities and detail expenditures →Track and control the execution progress and whether there is overrun or other special conditions4. Plan activities and execute advertising plans: →Operating social media ads, Google Ads, Google Analytics, offline activities... etc. →Track effectiveness5. Maintain media relationships and develop new exposure opportunities: →Maintain relationships and continue to promote product information, education, and training →Develop more exposure opportunities such as KOL, illustrator... etc., choose according to the target audience of the product 6. Market research: competitor analysis, customer behavior analysis, and industry analysis7. Global project management:(1) Intel Inside Program(2) 2019 Computex exhibition project leader

1. Managed marketing strategy of SEA countries: Thailand, Cambodia, Laos2. Controlled budget and all marketing campaign schedule3. Maintained and developed media relationship4. Organized activities and advertising plan5. Approved official artwork and press release6. Built and led a team: training, allocating job, teamwork, simplifying7. Market research: Competitor analysis, Customer Behavior, and Gaming Industry Profile8. Program implementation: Intel Inside Program, cross-industry marketing program, limited edition product launch program

Taipei, Taiwan

1. Managed marketing strategy of SEA countries: Thailand, Cambodia, Laos2. Controlled budget and all marketing campaign schedule3. Maintained and developed media relationship4. Organized activities and advertising plan5. Approved official artwork and press release6. Built and led a team: training, allocating job, teamwork, simplifying7. Market research: Competitor analysis, Customer Behavior, and Gaming Industry Profile8. Program implementation: Intel Inside Program, cross-industry marketing program, limited edition product launch program

台灣 台中市 大雅-Taiwan, Taichung, Daya

1. Planned a new brand marketing strategy and process schedule2. Designed and executed market survey plan3. Analyzed the industry and competitor information4. Gathered and analyzed consumer behavior, preferences, and other information5. Participated in planning the annual plan6. Developed and designed new products7. Managed a new product development project8. Led company to apply for government subsidies case9. Hold a commodity auction 10. Collected product sector's debt from customer in Australia

Dublin, Ireland

1. Collected industry information2. Analyzed competitor information3. Organized customer information4. Planed marketing strategies

101A 兩年期英文組, International Trade Institute - Iti 101A Two-Year Program

Activities and Societies: Class Representative, Director of the ITI Opening & Graduation Ceremony 1. Acquired fluent English skills.

學士, 農藝系

Activities and Societies: The President of Student Council in Agronomy, Team Leader of PR & Sales in Annual Agronomy Exhibition.