Ching-Wen Lai Email & Phone Number

Netherlands

Budapest, Hungary

• Spearheaded product strategy, encompassing planning, pricing, and supply chain management, resulting in a 7% market share increase in 2023.
• Achieved a 50% YoY sales growth by leveraging market knowledge such as TAM/SAM analysis, customer strategies, and understanding of consumer journey.
• Expertly utilized Power BI for sales performance tracking, data analysis of each country under management, and identification of business opportunities to refine sales processes.
• Performed comprehensive monthly P&L simulations to assess revenue, costs, and profit, resulting in a 341% increase in PBT.
• Strengthened GTM execution and product promotion in collaboration with the local sales and marketing teams, contributing to a 2.4% rise in gross margin YoY.

New Taipei City, Taiwan

New Taipei City, Taiwan

• Managed own-brand portfolio with local teams in the UK, Russia, and the Czech Republic including the creation, development and execution of marketing plans for newly launched products building the media reach &.
• Developed and nurtured co-marketing partnerships with third party businesses to have more diverse online activities. One of the notable partners is Epson.
• Organized global marketing campaigns consisting of a team of 25+ team members throughout 20+ countries, ensuring campaigns are delivered on time, within budget and reach the ROI.
• Proactively increased visitor traffic to 650k+ and 13k+ redemptions with 3 promotions, boosted product registration and customer membership by 455% between 2020 and 2021.
• Researched with Google Analytics and member center data, and built up consumer profiles to motivate conversion rate.
• Managed the relationship with vendors of marketing accessories, handled orders, certifications, and allocation of electronic bundled items.

• Influencer approaching - Search and approach appropriate influencers and media who have great communication with our target audiences.
• Social listening - Conducted social listening with the tool "Mention" to collect comments which mentioned the brand and products from forums and summarize them to PM.
• Competitor analysis - Collected competitors’ information and analyzed product pros & cons, communication strategy between different brands

Bachelor'S Degree, 3.94 / 4.2

Activities and Societies: Head of Events Committee, Department Student Association

Exchange Student, Russian Language And Literature

Won the Taiwan MOE scholarship