Ching-Wen Lai Email & Phone Number

Netherlands

Budapest, Hungary

• Spearheaded product strategy, encompassing planning, pricing, and supply chain management, resulting in a 7% market share increase in 2023.• Achieved a 50% YoY sales growth by leveraging market knowledge such as TAM/SAM analysis, customer strategies, and understanding of consumer journey.• Expertly utilized Power BI for sales performance tracking, data analysis of each country under management, and identification of business opportunities to refine sales processes.• Performed comprehensive monthly P&L simulations to assess revenue, costs, and profit, resulting in a 341% increase in PBT.• Strengthened GTM execution and product promotion in collaboration with the local sales and marketing teams, contributing to a 2.4% rise in gross margin YoY.

New Taipei City, Taiwan

New Taipei City, Taiwan

• Managed own-brand portfolio with local teams in the UK, Russia, and the Czech Republic including the creation, development and execution of marketing plans for newly launched products building the media reach & coordinating the influence's strategy as well as our other digital marketing initiatives ensuring brand consistency. • Developed and nurtured co-marketing partnerships with third party businesses to have more diverse online activities. One of the notable partners is Epson.• Organized global marketing campaigns consisting of a team of 25+ team members throughout 20+ countries, ensuring campaigns are delivered on time, within budget and reach the ROI.• Proactively increased visitor traffic to 650k+ and 13k+ redemptions with 3 promotions, boosted product registration and customer membership by 455% between 2020 and 2021. • Researched with Google Analytics and member center data, and built up consumer profiles to motivate conversion rate.• Managed the relationship with vendors of marketing accessories, handled orders, certifications, and allocation of electronic bundled items.

• Influencer approaching - Search and approach appropriate influencers and media who have great communication with our target audiences. • Social listening - Conducted social listening with the tool "Mention" to collect comments which mentioned the brand and products from forums and summarize them to PM.• Competitor analysis - Collected competitors’ information and analyzed product pros & cons, communication strategy between different brands

Bachelor'S Degree, 3.94 / 4.2

Activities and Societies: Head of Events Committee, Department Student Association

Exchange Student, Russian Language And Literature

Won the Taiwan MOE scholarship