Ching Yang Email & Phone Number

Chicago, Il, Us

Alsip, Illinois, United States

Greater Chicago Area

- Expended role as sensory & consumer insights support for plant-based protein categories.- Built and designed comprehensive consumer learning plans while balancing risk and rigor.- Communicated complex study result in a clear and concise manner through written and verbalcommunication to senior leadership team.

Greater Chicago Area

- Led multiple advanced quantitative consumer studies to support product innovation, fromscreener/questionnaire design, data analysis, report writing, to result presentation.- Conducted 5+ qualitative studies per year as product development guidance to identifycategory white space and product development direction.- Educated enterprise on ways of working with sensory & consumer insights team and trainedcross-functional team members on key product attributes.- Used Discrimination, Descriptive, or Central Location Tests to support 30 plus productoptimization initiatives delivering total $15MM+ annual saving.

Shanghai City, China

- Designed syndicated consumer research questionnaires for diverse food and drink categoriesbased on global market trends, interview with manufacturers, and field observation.- Completed 14 Mintel food and drink category reports covering market size, top brands' marketperformance, innovative product review, and consumer behavior and trends.- Presented food and drink market trends and consumer behavior overview in nationwideconferences to up to 180 audiences and was interviewed and cited by 15+ mainstream media,including Reuters and China Daily.

Greater Chicago Area

• Led external consumer tests and translated data results into actionable strategies to cross-functional project team.• Organized and led bi-weekly benchmark product tasting sessions for Research, Development, and Quality departments and summarized product performance updates from Marketing team and external database.• Contributed to new product development process including: ideation sessions, product evaluation, and collaboration with external ingredient suppliers.

Greater Chicago Area

• Established internal sensory testing program including: panel recruitment, panel training, software setup, questionnaire design, data analysis, serving protocol establishment, and equipment arrangement.• Designed and conducted internal discrimination and in-home-use tests to screen consumer test samples and validate product changes.• Provided suitable sensory testing solutions to support Product Development and Quality team.

Hershey, Pa

• Planned and executed discrimination tests, consumer tests, and descriptive analysis worth $150 million annually to support Product Development, Research, Global Operations, and Market Research departments.• Led and trained group of descriptive panelists to develop in-depth sensory profile of Hershey’s and competitors’ finished products. • Analyzed and interpreted sensory result data and presented to internal clients through written or verbal communication.

Master Of Science (M.S.), Food Science And Human Nutrition

Bachelor Of Science (B.S.), Major: Animal Science And Technology. Minor: Food Science