I’m pursuing a Master of Science in Marketing & Business Analytics at the University of Pittsburgh, blending my passion for music with a data-driven approach to marketing. My journey in the music industry began in Taiwan when I founded KT SlowGrind, a music media platform that has grown to ove 50K Instagram followers, 16K YouTube subscribers, and a solid presence on TikTok. My role involves directing video productions, conducting celebrity interviews, and leading marketing campaigns for various brands and record labels. Through strategic use of Google Ads, data analysis, and collaborations with influential artists, I have successfully enhanced engagement and brand visibility.In 2024, I established Trinity, a record label in Taipei, where I produced and marketed several music projects, including the EP "Soul Food," which garnered 100K+ streams. My responsibilities include directing over 20 artists, producers, mixing engineers, graphic designers, and video directors, showing my ability to manage complex projects and lead diverse creative teams. Moreover, I was the Executive Producer for multiple instrumental albums, highlighting my hands-on approach in overseeing the creative process from start to finish.I’ve also worked with AVerMedia Technologies as a Technical Team Specialist in the Customer Success Department, where I coordinated video tutorials, handled audio engineering, and boosted customer satisfaction rates by analyzing chatbot and social platform data. This experience sharpened my skills in data analytics and coordinating, allowing me to create high-quality content while optimizing marketing strategies.Throughout my career, I’ve combined creativity with analytical skills to deliver impactful marketing campaigns. My proficiency in tools like Google Analytics, Tableau, and Excel enables me to extract insights that drive business strategy, while my background in video and audio production helps me craft engaging narratives that resonate with audiences.As I continue to build my expertise, I am excited to apply my knowledge and passion to the U.S. music industry and beyond. In addition to the music sector, I am equally enthusiastic about pursuing marketing roles in the entertainment, media, technology industries, or with various brands. Whether it's through innovative content creation, strategic marketing, or project management, I aim to contribute to impactful, audience-driven campaigns across diverse fields.