• Generate ecommerce revenue by 20% during the holiday season without increasing the marketing budget• Plan, manage, and implement email and social media marketing programs to re-engage SHOP Cooper Hewitt’s audience and to increase traffic to the site by 10%• Improve paid search CTRs from 7% to 18% by re-strategizing branded search campaigns within budget• Increase organic search traffic by 15% through optimizing site content of curated landing pages and product copies• Decrease site bounce rate by 7% to same period last year through implementing a more diverse product assortment strategy• Present analytics data to board of trustees and executives, advising on investment in online and direct marketing areas• Liaison with Communications team within the museum to evaluate and execute online marketing effort

Key Responsibilities:•Lead the email program and strategies to drive over $2 million revenue annually for The Met Store•Optimize email program’s KPIs by implementing segmentations and testing based on behavioral data •Supervise the ESP launching over 250 campaigns yearly •Present weekly reports to senior managers, advising on areas of optimization and investment •Implement web marketing plans based on Museum’s exhibition calendar and merchandise assortment•Develop omni-channel strategy to increase brand awareness through paid media and social media•Build the joint paid search and retargeting display campaigns in partnership with the Membership and Development departments •Research and make recommendations to support the rebranding project for The Met Store

Key Responsibilities:•Created landing pages to support the email campaigns based on art history and exhibition, boosting the email program’s revenue by 25% for the fiscal year•Proposed and implemented new promotion strategy for holiday, increasing sales by 29% to last year•Tracked and analyzed email data, sharing insights and recommendation for optimization •Developed and tested hypotheses, such as messaging and promotions, to increase email program’s KPIs•Facilitated the creative refresh for the website and email program to align the relaunch of the Museum’s website