Proposed the development vector for SuperApp for the next 5+ years, considering market trends, formulated the concept and outlined key business requirements. Developed a prototype with 100+ screens, taking into account UX/UI principles and industry best practices. (July-August)Conducted research in the company's subscriber departments to assess recommendations for use of SuperApp; analysed 100+ calls in the call centre to identify key user issues and needs, and made recommendations. (September)Launched a banner carousel on the SuperApp home page with customisable widgets based on specific parameters. Achieved a 20% increase in banner CTR in the first month after launch. Launched the activ Club loyalty programme. Attracted over 30,000 users to the loyalty programme in the first month after launch. (October)Optimised processes in the Miniapps, Fintech and Ecosystem teams during the period of PO replacement in these areas: increased team performance by 15% in subsequent sprints; synchronised team and business stakeholder interactions to achieve common product development goals and improve product quality. (November-August)Coordinated design and development teams to create a new design in SuperApp: * OGO Bank Perimeter, 400+ screens, taking into account user needs and meeting banking standards and requirements. * Kids Portal, 50+ screens with customisations to display a showcase of children's products. * Kids Coin bonus showcase, a fully clickable prototype to demonstrate potential product development. (December-January)Assisted the marketing team in promoting SuperApp, including the creation of an office lightbox. (January)Initiated targeted updates to SuperApp to improve customer experience. Expected metrics: a 15% increase in user satisfaction with SuperApp in the first month after the update; a 20% increase in retention rate in the first quarter after the update. (2024)

Successfully delivered over 20 projects in various domains.Core expertise: digital product concept development, design and development, user research.Related areas: process automation, establishing project transparency, interface gamification, 3D creation and editing, and training.

Led the automation of game processes, turning four services into full-fledged products: * Player Data Management Dashboard: Developed a secure and user-friendly platform for storing and managing player data. * Game Portal: Created a multi-functional hub of news, reviews, forums and social features for enhanced player interaction. * In-Game Event Calendar: Designed a system for players to easily track and participate in events. * Continuous game localisation system: Ensured seamless localisation for players in different regions, improving accessibility and user experience.Managed teams of 20+ members, focusing on goal achievement, deadlines, team development and motivation, while fostering a collaborative and dynamic environment.

Led the development of the Kcell and activ SuperApps, overseeing the entire process from ideation and concept to creation and ongoing development. Collaborated with internal and external teams, managing over 100 design and development professionals.Both SuperApps launched successfully, with active growth following. Monthly unique visitors surpassed 1 million for the first time, and all key metrics—users, installs, and app store ratings—saw significant increases.In a joint project with Kazakhtelecom JSC, I developed a dashboard for converged tariff plans within a month, working with a small, efficient team of four.Additionally, I contributed to the development of the corporate brand book, UI kit, and editorial guidelines for SMM, and launched a pilot version of an online store for selling smartphones on an installment basis.