Product Owner
CurrentProposed the development vector for SuperApp for the next 5+ years, considering market trends, formulated the concept and outlined key business requirements. Developed a prototype with 100+ screens, taking into account UX/UI principles and industry best practices. (July-August)Conducted research in the company's subscriber departments to assess recommendations for use of SuperApp; analysed 100+ calls in the call centre to identify key user issues and needs, and made recommendations. (September)Launched a banner carousel on the SuperApp home page with customisable widgets based on specific parameters. Achieved a 20% increase in banner CTR in the first month after launch. Launched the activ Club loyalty programme. Attracted over 30,000 users to the loyalty programme in the first month after launch. (October)Optimised processes in the Miniapps, Fintech and Ecosystem teams during the period of PO replacement in these areas: increased team performance by 15% in subsequent sprints; synchronised team and business stakeholder interactions to achieve common product development goals and improve product quality. (November-August)Coordinated design and development teams to create a new design in SuperApp: * OGO Bank Perimeter, 400+ screens, taking into account user needs and meeting banking standards and requirements. * Kids Portal, 50+ screens with customisations to display a showcase of children's products. * Kids Coin bonus showcase, a fully clickable prototype to demonstrate potential product development. (December-January)Assisted the marketing team in promoting SuperApp, including the creation of an office lightbox. (January)Initiated targeted updates to SuperApp to improve customer experience. Expected metrics: a 15% increase in user satisfaction with SuperApp in the first month after the update; a 20% increase in retention rate in the first quarter after the update. (2024)