Technical Marketing Engineer
Taipei, Taiwan
* Work with local Technical Marketing team and Marketing Communications team, as well as corporate Product Marketing Managers and Market Development Managers* Develop and execute product launch & promotion plans, including market analysis, technical training and internal marketing* Responsible in application-focused and product-focused marketing events, including seminars, roadshows and tradeshows; content creation and speaker of keynotes and sessions (900+ attendees seminars)* Work with partners and system integrators, help on marketing and sales cooperation* Conduct press events and editor interviews (more than 15 activities)* Cooperate with cross-function teams and leverage resources from different departments, including engineering team, sales team and customer service team* Project owner and one of the initiate members of “LabVIEW Pro” (a brand new LabVIEW on-line community). It has been the most popular forum in Taiwan, and has cooperated with GSD Zone (China community) on annual LabVIEW contest* Own a new event called “Semiconductor Test Summit” and gather more than 10 companies/vendors, including Teradyne, Tektronix and Chroma, to promote PXI as the standard of semiconductor test. Also leverage external resource including cooperation with SEMI to arise PXI fame in semiconductor test industry* Own more than 20 large seminars (100+ attendees), including LabVIEW Days, NIDays, VIP Day & Partner Olympics, PXI TAC, Audio/Video Test Seminar, Professor Days, LabVIEW Contest, Paper Contest, GSD Product Design Contest etc.* Regularly work with corporate product marketing team, leverage their resource, and invite appropriate presenters (technical managers, marketing managers and high-level VP) to Taiwan local events (technical seminars or press conference)
