Be the project & creative lead for various groundbreaking campaigns- Anniversary celebrations (e.g. Guinness World Record Award Ceremony, #DingDing115yrs Satellite Exhibition)- Art projects (e.g. In collaboration with HK Philharmonic Orchestra; HK Walls, #ddHK)- Community projects (e.g. In collaboration with Leica, OneBite Studio)Unleash business potentials of adopting new branding strategies- Initiate the Pantone “HK Tram Green” - Initiate the 1st F&B merchandize that leads to a huge success in partnership business (i.e. crossovers with 50+ industry-leading brands in 3 years)- Initiate the 1st Mascot that leads to a surge in popularity among young & family marketsSafeguard & enhance brand image in 360 degrees- Active social content planning & development- Oversee corporate PR - Induce new internal PR initiatives - Initiate & handle CSR projects (w/ SPCA, FairTaste, Food for Good, YMCA)

Manage citywide launch campaigns for MNCs- Ensure a smooth execution within a tight timeline- Handle creative briefs & outputs for both ATL & BTL deliverables- Safeguard production quality (e.g. photo-shooting, TVC production, video editing, visual retouching, etc.)- Facilitate communications among internal & external parties- Engage in new pitching for new accounts- Major campaigns: Flagship launch of Samsung GALAXY & NOTE Series

Setup & manage corporate social accounts- Content planning- Copywriting & Visual development- Internal PR engagement