Chini Torres Mayoral Email & Phone Number

Barcelona, Ct, Es

Madrid, Comunidad De Madrid, España

• Proposal and conduct of market studies, need analysis, study of consumer habits, competitive benchmarks…• Identify market trends, insights, and patterns from multiple and diverse sources.• Detection of new business opportunities at different levels: product, service, channels, commercial actions...• Define and manage growth and innovation long term projects and proofs of concept (business model).• Briefing, inspiring and supervising teams that bring to life these long-term projects. • Tracking and measuring the projects impact.• New Business

Barcelona, Cataluña, España

Barcelona Y Alrededores, España

Clients I work for: Nestle (Global), Vueling, Beko, CaixaBank, Cofidis, Casa Batlló, FIBA, Fotocasa, Uriach, CatSalut, DO Cava & New Business• Partner with clients to frame a business challenge. Building project and commercial proposals. • Conducting key strategic initiatives for national and international strategic accounts (quantitative and qualitative analysis, competitive analysis, workshop moderation…)• Coordination meetings with client management teams to share and validate results to take business decisions.• Briefing internal teams and work with them to inspire great and effective creative ideas.• Executing and presenting project results and deliverables to clients.• Supervising junior consultants: organizing their work plan, controlling the quality of their deliverables and coach them to develop high standards of quality.

Barcelona Y Alrededores, España

Clients I worked for: Santander Bank Global, Pepsico Europe, Sanex Global, Jacobs Douwe Egberts (Hornimans, Marcilla), Lacer, Grupo Cacaolat, AC Marcas (Sanytol) & New Business• Conducted relevant research to understand or deepening knowledge on markets, competitive environments and target audiences for brands. Developed insights and research findings into a brand/comms strategy• Executed end-to-end projects from brief through to workshop moderation, strategic development, analytics and reporting• Led strategic development on new business pitches for BBDO Worldgroup• Ensured a collective understanding of tools and processes used in while executing strategy planning process

Barcelona, Cataluña, España

• Analyzed end-to-end customer experience across multiple channels and customer touch points in order to create anual digital marketing strategy• Managed anual digital marketing strategy (including SEO/SEM, marketing database, email, social media and advertising campaigns)• Designed, built and maintained social media community in Spain• Reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Brainstormed new and creative growth strategies and collaboration with internal teams

Sant Cugat Del Vallés - Barcelona

• Coordinated execution of brand marketing campaigns while organizing and implementing projects within marketing plan• Acted as one of a core team of brand guardians, safeguarding and future proofing owned brands• Evaluated creative works of external advertising agencies• Led budget control, project calendars, invoices and contracts with suppliers

Berlín Y Alrededores, Alemania

• Created campaign ideas resonating with audience. Art Direction of German advertising campaigns

Executive Master Of Business Administration - Emba, Business Administration And Management, General

Publicidad Y Relaciones Públicas, Premio Extraordinario De Titulación

Corso Di Laurea In Comunicazione, Media E Pubblicità, Erasmus+

Bachillerato, Business And Social Skills