Chinki Das Email & Phone Number

Mumbai, Maharashtra, India

▪Developed brand strategy to achieve 2X increase in leads to enquiry ratio on digital platform based on market mix model. Winner of Abby's for "Innovative Use of Research & Analytics,"2023 ▪Developed brand strategy to increase market share of brand to enter top 2 in category & 40% growth in brand share based on market mix modeling▪Proficient in analyzing and presenting data driven insights on category, brand, consumer & media from tools like Choices (TGI), Global Data, Market Mix Models and proprietary cross tab tools. Also analyzed, interpreted & presented Consumer Insights based on research by Nielsen, GFK, Kantar, Ipsos & Euromonitor

Mumbai, Maharashtra, India

▪Managed Debit Card portfolio of brands on digital platforms & successfully attained approximately 85% of business goals leveraging below-the-line (BTL) communications▪Developed & implemented Go To Market strategy & marketing programs promoting product portfolio on digital platforms▪Monitored performance & managed channels thus achieving 85% of sales target▪Appointed as Campaign spoc for team & rolled out of marketing plans across digital channels. Managed the annual campaign calendar as well as planned, designed, and executed 12 + upsell campaigns across ATM screens, emailers, SMS, and mobile banking push notifications Achieved a 2X increase in footfalls through ATM channel campaigns for Wear N Pay by creating content highlighting product features, festive offers, and special deals Launched campaigns and created product marketing collateral for merchants for other products such as Wear N Pay, resulting in a 2X increase in ATM conversions▪ Collaborated cross-functionally with Business Intelligence Units (BIU), IT, Marketing, and Sales teams to ensure seamless operations, innovations and product launches

Mumbai, Maharashtra, India

▪Drove 360-degree ATL communication for brands such as Tresseme, Indulekha, Comfort & Huggies▪Tracked & reported pre & post campaign performance and delivered category competition reviews for Haircare, Laundry & Infant Care based on SOV & SOS

Mumbai, Maharashtra, India

▪At Kantar TNS,delivered Innovation & Product Development Consumer Insights for a variety of brands such as Lakme,Crompton Greaves, Kaya, Rin, and Pureit for product & communication launches▪Accomplishments included identifying winning pack, winning product ingredients, winning concept, market penetration/ sizing exercise, conducted tests on drinking water quality, analyzed laundry water quality & conducted need gap analysis for the product innovation pipeline

At Kantar IMRB delivered concept tests & product tests for Rasna, L’ORÉAL and GodrejAnalyzed data from proprietary cross tab tools for meaningful insights, worked on research designing, questionnaire design and presentation reports

Mumbai, Maharashtra, India

▪Monitored sales performance for product portfolio of western region and reported same to the Strategy Head (Sales & Marketing) ▪Calculated & maintained MIS for IRR of projects financed during sales fest,2014

Pgmpw, Marketing

Activities and Societies: Student Placement Committee,2020 Administered corporate registration for on campus event Unstereotype 2020.

B.A Economics

Hsc Science

Icse