Chinki Das Email & Phone Number

Mumbai, Maharashtra, India

• Developed brand strategy to achieve 2X increase in leads to enquiry ratio on digital platform based on market mix model. Winner of Abby's for "Innovative Use of Research & Analytics,"2023
• Developed brand strategy to increase market share of brand to enter top 2 in category & 40% growth in brand share based on market mix modeling
• Proficient in analyzing and presenting data driven insights on category, brand, consumer & media from tools like Choices (TGI), Global Data, Market Mix Models and proprietary cross tab tools. Also analyzed, interpreted.

Mumbai, Maharashtra, India

• Managed Debit Card portfolio of brands on digital platforms & successfully attained approximately 85% of business goals leveraging below-the-line (BTL) communications
• Developed & implemented Go To Market strategy & marketing programs promoting product portfolio on digital platforms
• Monitored performance & managed channels thus achieving 85% of sales target
• Appointed as Campaign spoc for team & rolled out of marketing plans across digital channels. Managed the annual campaign calendar as well as planned, designed, and executed 12 + upsell campaigns across ATM screens.
• Collaborated cross-functionally with Business Intelligence Units (BIU), IT, Marketing, and Sales teams to ensure seamless operations, innovations and product launches

Mumbai, Maharashtra, India

• Drove 360-degree ATL communication for brands such as Tresseme, Indulekha, Comfort & Huggies
• Tracked & reported pre & post campaign performance and delivered category competition reviews for Haircare, Laundry & Infant Care based on SOV & SOS

Mumbai, Maharashtra, India

• At Kantar TNS,delivered Innovation & Product Development Consumer Insights for a variety of brands such as Lakme,Crompton Greaves, Kaya, Rin, and Pureit for product & communication launches
• Accomplishments included identifying winning pack, winning product ingredients, winning concept, market penetration/ sizing exercise, conducted tests on drinking water quality, analyzed laundry water quality &.

At Kantar IMRB delivered concept tests & product tests for Rasna, L’ORÉAL and GodrejAnalyzed data from proprietary cross tab tools for meaningful insights, worked on research designing, questionnaire design and presentation reports

Mumbai, Maharashtra, India

• Monitored sales performance for product portfolio of western region and reported same to the Strategy Head (Sales & Marketing)
• Calculated & maintained MIS for IRR of projects financed during sales fest,2014

Pgmpw, Marketing

Activities and Societies: Student Placement Committee,2020 Administered corporate registration for on campus event Unstereotype 2020 at.

B.A Economics

Hsc Science

Icse