Research Associate
Expertise in Market Research Analysis and preparation of reports indicating competitive performance of various IT Softwares and services across the globe.Key Responsibilities of this Role Include: • Statistical data analysis for all major research and custom benchmarking projects o Cleaning data o Coding data o Analyzing data with bivariate and multivariate techniques • Development of graphical outputs of statistical data including charts, graphs, trending maps etc. for placement in PP and other formats for final reports. • Support and consultation with the Research Analysts and Strategic Advisors to determine appropriate quantitative and/or qualitative research methodologies based on research/data gathering goals. • Implementation and oversight of the standards and quality practices for enterprise qualitative and quantitative research methodologies o assist with determining target audience specifications and sampling plan o assist with development of data gathering instruments (Surveys, Interview guides, focus group guides, forum tools) o develop analysis plans o develop templates and standard output formats for various research methodologies o Design, program, test, and launch web-based surveys for both research and strategic services • Manage survey/interview question and answer database. Consult on sound research based question development, and oversee the enterprise view of questions to improve quality and reduce question duplication. • Manage company wide data analysis tools and survey tools for research and strategic services functions
